Predictive Modeling and Attribution Analysis

Out-of-the-Box Recency, Frequency, Value Models and Segmentation

With BlueVenn ENGAGE you can easily identify customers for growth, loyalty, reactivation strategies and so on, sending those customers directly to a specific campaign or customer journey.

Out-of-the-box BlueVenn will filter your customers into 8 dynamic segments, and then provides you with configuration tools to specify the recency, value and time intervals to customize the RFV segments for your specific business.

For one specific retail client, the marketing team saw customer retention increase from 4% to 32% over 12 months resulting in $millions of additional up-sell revenue.

First-Touch, Last-Touch and Multi-Touch Attribution Analysis and Reporting

BlueVenn ENGAGE provides customizable attribution tools to enable multi-channel marketers to better analyze the success and impact of campaigns across every channel or source. Whether its an online campaign, offline or cross-channel, it enables you to understand what works and what doesn't to refine and optimize your future marketing.

BlueVenn's attribution tools provide the capability to apply First Touch, Last Touch or Multi-Touch attribution algorithms, as well as weighted attribution and time variables for splitting the success criteria across many customer touch-points.