Predictive Modeling and Multi-Touch Attribution

Recency, Frequency, Value (RFV) Models and Machine Learning Segments

With BlueVenn ENGAGE you can easily identify customers for growth, loyalty and reactivation strategies to monitor and improve customer lifetime value. BlueVenn automatically drops these models into segments for further analysis, audience selections and customer journeys.

Using the RFV modeling dashboard, BlueVenn filters your customers into 8 dynamic segments, which users can customize and configure to specify the recency, value and time intervals and criteria for your specific customer life cycle.

One international clothing retailer has seen customer retention increase from 4% to 32% in the first 12 months using BlueVenn RFV modeling!

Multi-Touch Attribution Modeling and Measurement Dashboards

BlueVenn is the only Customer Data Platform to combine customer data management, customer analytics, omnichannel journey orchestration, and now multi-touch attribution, in one end-to-end solution!

BlueVenn's powerful multi-touch attribution tools provide you with the insights you need to better analyze the success and impact of your campaigns, customer journeys and channels. The attribution models cover first touch and last touch to multi-touch, time decay and more, and can be fully customized by you to help improve the visibility of marketing ROI and make the right decisions about your marketing spend.

Multi-Touch Attribution Models in BlueVenn

• First Touch Attribution - purchases are attributed to the first qualifying campaign or activity.
• Last Touch Attribution - purchases are attributed to the last qualifying campaign or activity.
• Linear Attribution - purchased are equally split between all qualifying campaigns.
• Positional Multi-Touch Attribution - U-curve attribution is weighted towards first and last touch points.
• Positional First & Last Touch Attribution - purchases and campaigns are attributed to the first touch and last touch equally.
• Time Decay Attribution - A weighted decrease from the first touch.
• Time Growth Attribution - A decay from most recent touch