BlueVenn ENGAGE empowers everyday marketers with advanced marketing analysis capabilities. BlueVenn's predictive modeling, machine learning and multi-touch attribution reporting help our customers optimize the targeting and effectiveness of their marketing campaigns
BlueVenn's predictive modeling wizards ensure your campaigns and promotions are delivered to segmented audiences help to determine the outcomes of planned campaigns to generate the best results and ROI.
The ROI calculator in BlueVenn ENGAGE then provides you with real-life results that are then used to continuously refine and retrain the predictive models as new data is collected over time.
With BlueVenn ENGAGE you can easily identify customers for growth, loyalty and reactivation strategies to monitor and improve customer lifetime value. BlueVenn automatically drops these models into segments for further analysis, audience selections and customer journeys.
Using the RFV modeling dashboard, BlueVenn filters your customers into 8 dynamic segments, which users can customize and configure to specify the recency, value and time intervals and criteria for your specific customer life cycle.
BlueVenn is the only Customer Data Platform to combine customer data management, customer analytics, omnichannel journey orchestration, and now multi-touch attribution, in one end-to-end solution!
BlueVenn's powerful multi-touch attribution tools provide you with the insights you need to better analyze the success and impact of your campaigns, customer journeys and channels. The attribution models cover first touch and last touch to multi-touch, time decay and more, and can be fully customized by you to help improve the visibility of marketing ROI and make the right decisions about your marketing spend.