BlueVenn's integration enables users to dynamically synchronize audiences to Google and target them with adverts, as part of a joined-up omnichannel marketing campaign
Our Google connector makes it possible for you to create dynamic, hyper-targeted audiences based on the full knowledge of your customers, their behaviors and transactions held in BlueVenn, then use it to present personalized advertising.
It enables you to push Google advertisements to customers who are not engaging with other marketing channels and actively add, or remove, individuals when they no longer qualify for a specific advert (e.g., if they make a purchase).
The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define.
As customers travel along their buying journeys, BlueVenn makes it possible to dynamically move those customers through a highly personalized, omnichannel series of adverts, campaign steps, offers and promotions.
Better still, BlueVenn’s Google and Facebook integrations enable you to utilize advertising as part of a coordinated multi-channel customer experience, where BlueVenn acts as the one point of control for all your online and offline marketing channels.
And, when it comes to acquisition, the ability to add or remove customers by synchronizing defined segments with your advertising audiences ensures you can maximize your advertising budget and guarantee customers will always receive the most targeted ads.