BlueVenn's integration with the Facebook Marketing API enables BlueVenn users to upload audiences to Facebook and target them as part of omnichannel marketing campaigns
Marketers see improvements of up to 4% on response rates when adding additional channels to a single campaign, and using BlueVenn's customer journey tools, you can send selections of disengaged customers (ie. customers that have not opened an email) to Facebook, providing the same omnichannel message in a social advertisement.
Benefits of this Facebook API integration include:
BlueVenn and Facebook use a customer's email address as the unique identifier for the matching process within Facebook.
The integration provides this match between a Facebook Audience and the first party data in the BlueVenn Customer Data Platform. Depending on that match rate, the resulting audience will then become an audience that can be advertised to, or can be used as look-a-like matches for acquisition campaigns.
The Facebook Marketing API connector allows you to choose your ad creative, budget, type of campaign, and timescales from within BlueVenn.
During the creation of a campaign, you can select Facebook as an output channel using the drag & drop campaign builder. This then prompts you to fill out the variables for the campaign and add it as a step within any part of the campaign workflow.
The integration of Facebook with all your other marketing channels enables you to trigger advertising based on the outcomes of other channels. This makes your Facebook social advertising more effective, more efficient and an improved return on investment.
This data enrichment process can happen in batches or real-time, and benefits your social media marketing as well as segmentation and online behavioral analytics.
These social data enhancements also benefit BlueVenn integrations to Facebook and Twitter.