Facebook integration for BlueVenn

Acquire and nurture customers across the customer journey

For brands looking to nurture customers through a sequence of adverts, by creating lifetime customer journeys in BlueVenn that include Facebook, the integration will enable you to dynamically move your customers through a highly personalized and omnichannel series of adverts, campaign steps, offers and promotions.

Better still, BlueVenn’s Facebook and Google integrations enable you to utilize Facebook advertising as part of a coordinated cross-channel experience, with BlueVenn acting as one point of control across email, mobile, social, and any other online or offline channels, so that all your channels support each other to maximize the impact and awareness of your campaigns.

And when it comes to acquisition strategies, the ability to purposefully add or remove customers from an advertisement audience enables you to maximize your advertising budget and ensure that customers are always receiving the most targeted and relevant ads.

Facebook offline attribution

New for 2021, the Facebook integration now enables an offline conversion tool to help you to get a clearer idea of the real-world effectiveness of your Facebook advertising campaigns. If someone clicks on your Facebook ad and makes a purchase immediately, you’ll know – but what if they see or click on an ad, mull over a purchase for a while, and then buy your product in a store?

BlueVenn Engage can now synchronize offline conversions to Facebook, without any manual efforts being required to attribute those sales to an advertising campaign.

Matching the online and offline customer activity in this way makes it easier for you to build up an accurate view of the overall effectiveness of your Facebook campaigns.

Benefits of the BlueVenn Facebook integration include:

• Strengthening an omnichannel campaign and improving overall response or conversion rates.
• Improving customer acquisition by allowing Facebook to use  dynamic audiences to match with other potential customers on the platform.
• Enabling of the use of additional variables, such as phone number, name, country and postal code, not just email address, as a unique identifier to match with Facebook users, to improve the accuracy of lookalike audiences.
• The ability to engage customers who may have opted out from other marketing channels, or who have been unresponsive to other communications.