BlueVenn UNIFY makes the loading of customer data from your source systems quick and easy, and the identity resolution engine will match, merge and de-duplicate all the data to create a single view of the customer and a 'Golden Record' to push to other marketing systems
What makes BlueVenn UNIFY stand out as the premier Customer Data Platform is the ease of loading and linking any data source (real-time or batch) and the way it cleanses, de-duplicates and enhances the data as it enters the system.
UNIFY enables non technical users to setup automated workflow and notifications when data loads or refreshes to ensure data quality and integrity is of the highest order, which in turn benefits every future campaign, optimizes every marketing channel and ensures your analytics and insights are accurate.
Every data load, every transformation of your data and every success, error, cleanse or duplicate record is monitored and time-stamped in the Customer Data Platform to ensure you have clear visibility of your data quality and performance.
As UNIFY detects issues with your data it can then trigger alerts for your team, or other departments, to take action and ensure that nothing gets in the way of your next marketing campaign.
Remember, as a Customer Data Platform, BlueVenn UNIFY is a persistent database, which means that nothing is ever suppressed or summarized. This means the reports, charts, and a full history log, provide access to every byte of data to monitor database growth and maintain a true Single Customer View.