Cross-Channel Marketing Automation

Automate all your online and offline campaigns in one marketing platform and orchestrate cross-channel customer experiences with BlueVenn's easy-to-use, drag & drop, visual workflows

BlueVenn's cross-channel marketing automation tools enable you to plan and execute online and offline marketing campaigns and customer journeys through one platform.

By connecting the decisions and execution of campaigns across all your online and offline channels, BlueVenn ensures consistency of message, reduces repetition of tasks and empowers you to deliver the best customer experience across web, email, SMS, CRM, social, direct mail, call centers, advertising and more.

Features of BlueVenn's multi-channel marketing automation include:

  • Total integration of all your marketing channels
  • One tool to orchestrate cross-channel, online and offline campaigns
  • Simple drag & drop creation of unlimited customer journey steps
  • Ability to pull and act-on real-time data from external systems
  • Trial and test runs to learn outcomes before executing campaigns
  • Automation of repetitious tasks and campaign steps 
  • Scoring for analysis of customer journey progression/aversion
  • Real-time tags for customer journey analytics
  • Facility to link campaigns into lifecycle customer journeys
  • Cost attribution to monitor campaign ROI

Collaboration and Unification of Campaigns

As well as centralizing and deduplicating every byte of data about your customers into a Single Customer View, BlueVenn unifies the decisions you make about your campaign workflows. Online and offline marketing teams use the same tool, same accurate data and automate cross-channel marketing campaigns seamlessly as one.

Personalization and Multi-Channel Campaigns

By giving full access to all the online and offline touch-points, purchases and interactions in an easy drag and drop marketing automation platform, marketers are provided with unlimited personalization potential and optimization of channel, promotion and message.

For a full demonstration of BlueVenn's cross-channel marketing automation and customer data platform, book a demo or contact us.

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laptop-journeys

With the BlueVenn Marketing Platform, you can visually create a journey, see how it links to others and match our campaign planning to the journey that a customer is taking outside of our organization. It’s a much better way to think about the conversations we are having with our customers.

Ian Longley, Group Head of Customer Development, IPF

Don't have the resources to manage or execute your marketing campaigns?

Check out our new range of BlueVenn LEAP Marketing services to help optimize your marketing performance.

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