Marketing Automation | Customer journey Analytics

BlueVenn's omnichannel marketing automation tools enable you to plan and execute online and offline marketing campaigns and customer journeys through one platform.

Through APIs and connectors we'll create two-way data flows with your existing marketing channels to enable the plan, orchestration and execution of marketing campaigns via the BlueVenn ENGAGE campaign workflow.

By connecting the decisions and execution of campaigns in this way, across all your online and offline channels, BlueVenn ensures a consistency of message, reduces repetition of tasks, and empowers you to deliver the best customer experience across web, email, SMS, CRM, social, direct mail, call centers, advertising and more.

Features of BlueVenn's multi-channel marketing automation include:

All your online and offline marketing channels integrated

One tool to deliver cross-channel campaigns

Simple drag & drop creation of customer journeys

Ability to pull and act on real-time data from external systems

Integrated email marketing to run CDP-powered email campaigns

Trial and test runs to learn outcomes before executing campaigns

Omnichannel offer codes, offer optimization and Next Best Action

Lead scoring and real-time tags for customer journey analytics

Cost attribution to analyze campaign ROI

Collaboration and Unification of Campaigns

As well as centralizing and deduplicating every byte of data about your customers into a Single Customer View, BlueVenn unifies the decisions you make about your campaign workflows. Online and offline marketing teams use the same tool, same accurate data and automate cross-channel marketing campaigns seamlessly as one.