Customer Journeys and Total Cross Journey Optimization

Connect all your online and offline marketing channels to deliver a contextual omnichannel customer experience, in real-time

Give your customers a contextual, relevant and personal experience using BlueVenn's Customer Journey Management tools

Customers don’t think about channels – they navigate the journey that's best for them. That’s why it is more important than ever for marketers to provide a contextual, omnichannel customer experience - and BlueVenn gives you the power to do just that!

With BlueVenn Customer Journey Management you get:

  • The Visual Customer Journey Builder
  • Cross-Journey Communication
  • Customer Behavioral Tagging
  • Total Cross-Journey Optimization
  • Multi-channel & Omnichannel
  • Customer Journey Lead Scoring
  • Social & Real-time Website Integration

Campaigns and customer journeys can be executed seamlessly across all your channels; through email, digital, direct mail, push messaging, social and more.

And as customers make decisions along a journey, BlueVenn uniquely allows for automatic tagging of customers based on their behaviors that will help to personalize and optimize every future interaction across different journeys. We call this total cross-journey optimization and an "air traffic control" view of your customer journeys.

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Customer Journey Management

With the BlueVenn Marketing Platform, you can visually create a journey, see how it links to others and match our campaign planning to the journey that a customer is taking outside of our organisation. It’s a much better way to think about the conversations we are having with our customers.

Ian Longley, Group Head of Customer Development, IPF

Don't have the resources to manage or execute your marketing campaigns?

Check out our new range of BlueVenn LEAP Marketing services to help optimize your marketing performance.

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