CDP-Powered Email Marketing

Utilize BlueVenn’s integrated email marketing channel to deliver highly personalized emails, triggered by unified data and interaction cues from all your online and offline channels, within the Customer Data Platform

An omnichannel approach to email marketing

BlueVenn’s CDP-powered email marketing channel enables you to design and automate highly personalized email messages alongside the communications sent through your other online and offline marketing channels.

The omnichannel customer journey builder inside BlueVenn Engage connects email, mobile, SMS, web, direct mail and any other channel to ensure that a consistent offer, message, promotion or experience is delivered through the right medium.

  • Orchestrate all your online and offline campaigns from one platform.
  • Ensure email becomes part of the omnichannel journey.
An omnichannel approach to email marketing

Real-time triggered emails

BlueVenn Engage utilizes the Unify Customer Data Platform to make every byte of customer data, from across the organization, available to the marketing team to trigger or personalize email communications in real-time. Triggers can be executed via any other channel and can be perfectly timed for personalized campaigns.

  • Rely on the omnichannel real-time engine to trigger perfectly timed and personalized emails.
  • Utilize triggers to execute emails based on interactions with any other online or offline channel.

Increased email personalization for better performance

Leverage the rich dataset of the BlueVenn Unify Customer Data Platform to implement higher levels of personalization to improve your open, click and conversion rates. CDP-powered email marketing ensures that BlueVenn's advanced segmentation and analytics power the audience selection and personalization of your email campaigns.

  • Optimize your email audiences using BlueVenn’s advanced segmentation and analytics.
  • Enhance the personalization of your creatives with any data point from the CDP.
Increased email personalization for better performance

Better data = better marketing campaigns

At the core of BlueVenn is our Unify Customer Data Platform, which ingests and stores data from all your existing systems and online and offline channels. It then cleans the data, unifies customer profiles and creates a Single Customer View, capturing every click, open, purchase, visit, like, reply, complaint or call. 24/7 access to this rich, trustworthy repository of data renders the arduous process of moving data from system to system to create email lists and selections unnecessary.

  • CDP-powered emails deliver higher levels of personalization, leading to improved results.
  • BlueVenn customers see a 99% reduction in time required to prepare data for campaigns.
Better data = better marketing campaigns

Want to see more?
Register for our next live webinar demonstration here, or book a 1-to-1 demonstration here.