The BlueVenn Customer Data Platform is the first truly integrated software for everyday, non-technical marketers to undertake customer analytics and execute omnichannel customer journeys in one seamless environment.
Dramatically reduce the time spent preparing data and creating lists, for all your marketing campaigns. Using visual analysis tools that are built for everyday marketers, detailed analysis takes seconds rather than days, meaning you can execute highly targeted campaigns quicker than ever.
In fact, BlueVenn software users commonly see reductions in time spent analyzing data by as much as 80%.
What I love is how easy it is to find a new data source then load it, link it, use it! For one project it took just 15 minutes to get the data in, 30 minutes to do analysis and within an hour we had full trending analysis of our customer reviews over the last two and a half years.
Joe Pack, Head of CRM, Space NK apothecary
Turn your insight into action using a seamless flow from analysis to campaigns. Using the latest in Customer Journey Automation, you can plan and execute campaigns across infinite channels, benefiting from hundreds of integrations to online and offline channels including email, SMS, direct mail, mobile, social and even directly into your existing website (at real-time).
With BlueVenn, you can visually create a journey and see how it links to others. It’s a much better way to think about the conversations we are having with our customers.
Ian Longley, Group Head of Customer Development,
International Personal Finance
Let BlueVenn do the analysis work for you and make use of predictive analytics to improve your customer journeys and optimize customer segments based on behaviors and buying patterns.
These pre-determined analytics, RFV and propensity models create unlimited permutations for your customer journey planning and are proven to boost campaign results - without the need for statisticians or data science!
BlueVenn adds the opportunity to integrate near real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns through e-channels, bricks and mortar or any other touchpoints.
Glenda Selby, CRM Data Warehouse Manager,
AAA (American Automobile Association)
Through API, ODBC or data feeds (real-time or batch), BlueVenn integrates to any platform, database or cloud you desire. Standard implementations take days – not months!
BlueVenn sits comfortably above many data warehouses, and includes ready-made connectors with eCommerce, Social, email platforms and other marketing execution channels.
So, for customer analytics, total customer journey optimization and a deeper, richer insight into your customers – without replacing everything you’ve already invested in – BlueVenn is ready to help you do more, AND get more out of your existing technology stack.
The resulting implementation process was very speedy, with the basic solution up and running in a week.
Joe Pack, Head of CRM, Space NK Apothecary
Customer Data Platform and Omnichannel Marketing Hub
