BlueRelevance™ is the real-time marketing and personalization module from BlueVenn for delivering customized content and cart abandonment recovery campaigns based on a customer’s habits, customer journey and profile
Customers respond better when served with an online experience that has been tailored to their needs. With BlueVenn’s real-time marketing and personalization module, BlueRelevance™, you can deliver customized content based on a customer’s shopping habits, customer journey choices and all online and offline data in your BlueVenn Single Customer View.
Getting started is as simple as installing a one-line script tag on your site which then fires click stream data directly into your BlueVenn Customer Data Platform. Using first party cookie data it associates every behavior and interaction to an individual's device and provides the ability to personalize content on your website and execute cart abandoment recovery campaigns.
Following implementation of BlueRelevance in 2016, one transportation client in the UK is on course to deliver increased revenues of $2.5 million over 12 months and has identified an additional $15 million of opportunities to date.
Turn abandoned carts into buyers with personalized product recommendations and purchase triggers.
With BlueRelevance you can:
All BlueRelevance personalized content renders in real-time – at the point of open rather than the point of send. This allows for different blocks of custom content to be served depending on time/ rules and ensure that every customers gets a relevant offer.
Your customers and prospects are unique and so the days of a one-size-fits-all website are gone. Help make the experience more relevant, efficient and contextual by serving them the most appropriate content on your website.
BlueRelevance includes website personalization features such as:
Through the blending of click stream and behavioral data with transactional and third party data from the BlueVenn Single Customer View, BlueRelevance will utilize machine learning algorythms to make product recommendations as well as building highly relevant customer profiles.
BlueRelevance provides you with huge amounts of real-time data you can use in other platforms.