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BlueVenn Multi-Channel Marketing Automation and Customer Data Platform

Features and Functionality

#1 - Blend online and offline data into a Single Customer View

Single Customer View

BlueVenn will unify and deduplicate all your first, second and third party data into a Single Customer View giving you and your team 24/7 control and access to all your data in one place!

Customer Data Platforms might be in vogue right now but we've been providing them to our clients for 20 years so we know a thing or two about unified data! Our unique ability to match, merge, audit and deduplicate all your online and offline marketing data provides a Golden Record combining every last piece of data for 360° analysis and 1-2-1 campaign personalization. The solution blends first party and third party data through real-time integrations or batch feeds, and second party data through data on-boarding and ID resolution.

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#2 - Know your Customers Better with Analytics and Insights


Who are your best customers? What, how and when do they buy? How could they buy more? Which products, channels, offers or campaigns engage best? 

Predictive analytics and drag & drop analysis tools in BlueVenn enable you to analyze huge data volumes at lightning speed. Plus, with our out-of-the-box Recency, Frequency, Value analytics, geomapping, segmentation and selection tools, it provides everyday marketers with untapped customer intelligence and purchase patterns without relying on external departments, analysts, IT teams or costly 3rd party agencies.  

Plus, as the first and only Customer Data Platform with fully integrated multi-channel campaign management, and a huge range of connectors and integrations to other marketing execution systems, marketers can turn their new-found insights into multi-channel campaigns in seconds.

What I love is how easy it is to find a new data source then load it, link it, use it! For one project it took just 15 minutes to get the data in, 30 minutes to do analysis and within an hour we had full trending analysis of our customer reviews over the last two and a half years. 
Joe Pack, Head of CRM, Space NK apothecary 


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#3 - Fully Integrated Multi-Channel Campaign Management

Customer Journey Management

Centralize, plan and execute all your online AND offline campaigns through BlueVenn's Campaign Management workflows to ensure a consistent message via the right channels.

Automate multi-channel campaigns and customer journeys from within BlueVenn and integrate with all your online systems to ensure both online and offline marketing work together as one. With countless integrations to email, SMS, mobile and other digital platforms, as well as the ability to connect to offline channels, mailing houses, CRM, POS and Call Centers, marketers can create a truly consistent and more effective multi-channel customer experience. 

With BlueVenn, you can visually create a journey and see how it links to others. It’s a much better way to think about the conversations we are having with our customers.
Ian Longley, Group Head of Customer Development,
International Personal Finance


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Customer Segmentation, RFV Analysis and Predictive Modeling

Segmentation and Modeling

Out-of-the-box RFV templates, predictive models and segmentation tools enable you to maximize the potential revenue of customer groups and one-to-one engagement.

Gather customer intelligence, understand Lifetime Value and customer potential the easy way. Use pre-determined analytics, RFV and predictive models to better understand customer needs and put in place perfectly targeted marketing programs that help to drive up engagement and revenue.

BlueVenn adds the opportunity to integrate near real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns through e-channels, bricks and mortar or any other touchpoints.
Glenda Selby, CRM Data Warehouse Manager,
AAA (American Automobile Association)


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#4 - Real-Time Digital Data Collection and Web/Email Personalization

Real-Time Personalization

Target customers individually at the right time with personalized content across web, email and mobile devices.

Extended functionality with our BlueRelevance personalization module enables you to engage with known and anonymous customers at appropriate touchpoints across their digital experience using real-time, dynamic content, offers, recommendations, contextual messages, personalized JPEGs and countdown timers.

With just a single line of javascript to embed in your site, marketers can start collecting, analyzing and activating digital data from day 1, and start using offline and online data from the BlueVenn Customer Data Platform to extend the potential for hyper-targeted online personalization and cart or browse abandonment recovery campaigns.

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Cart Recovery and Real-time Triggered Campaigns

Cart Abandonment and Triggered Messaging

Online consumers don't always buy. In fact, nearly 70% of all online shopping carts are abandoned. With the right message at the right time, you can win them back.

Shoppers leave your website for many reasons. Maybe it's price or maybe they're just not ready to buy yet, however these customers will convert somewhere. Don't let it be with your competitors! With BlueVenn's real-time marketing modules you can set up dynamic content and promotions to boost conversion rates or can trigger a recovery email, including all details of the product, price, description and associated images.

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#5 - Integrations and Connectors

Integrations and Connectors

BlueVenn integrates all your data sources and connects to your preferred marketing channels to centralize multi-channel campaigns and optimize every customer experience - offline or online!

As the very first and only Customer Data Platform with built-in marketing automation and multi-channel campaign management, BlueVenn uniquely provides you with the ability to manage and execute customer journeys across all your marketing channels. Through API, ODBC and data feeds to proprietary systems, BlueVenn offers straightforward connections to any marketing tool, database or cloud you desire.

The resulting implementation process was very speedy, with the basic solution up and running in a week.
Joe Pack, Head of CRM, Space NK Apothecary


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