BlueVenn Features

Create a Single Customer View from all your data sources and execute highly targeted omni-channel customer journeys using one integrated tool.

Register for the next Demo:  September 21, 2017

Unify your data to create your Single Customer View

Single Customer View

The BlueVenn Customer Data Platform is the foundation for personalized, one-to-one messaging. It removes all your data headaches bringing in infinite data sources and doing the hard work for you.

The BlueVenn Customer Data Platform unifies all your online and offline marketing data and undertakes the matching, merging, auditing and deduplication to provide you with a Golden Record and Single Customer View. The platform consumes 1st party and 3rd party data natively, including batch methods or real-time feeds, and 2nd party data through its integrations with data on-boarding platforms.

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Customer Marketing Analytics and Insights

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Who are my best customers? What, how and when do they buy? How could they buy more? Which products, channels, offers or campaigns engage best? 

BlueVenn enables everyday marketers to access and analyze their data from all sources in one place and at lightning speed. Using Venn diagrams for matching data sets together, building segments and targeted marketing lists you can discover business-changing insight from seamingly disparate data sources. 

Plus with global geomapping and a suite of charts, graphs and data visualization tools, as well as wizards and the ability to create data groupings, you can then turn insight into highly targeted, omnichannel marketing campaigns in seconds.

What I love is how easy it is to find a new data source then load it, link it, use it! For one project it took just 15 minutes to get the data in, 30 minutes to do analysis and within an hour we had full trending analysis of our customer reviews over the last two and a half years. 
Joe Pack, Head of CRM, Space NK apothecary 

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Integrated Omni-channel Customer Journey Automation

Customer Journey Management

Give your customers a contextual, relevant and personal experience using integrated Customer Journey Automation and Workflow tools

BlueVenn enables marketers to plan and execute complex, omni-channel customer experiences through its customer journey optimization tools. With countless integrations to email, SMS, mobile and campaign execution tools, as well as the ability to connect to offline channels, marketers can communicate through all channels with a real consistency of message. 

With BlueVenn, you can visually create a journey and see how it links to others. It’s a much better way to think about the conversations we are having with our customers.
Ian Longley, Group Head of Customer Development,
International Personal Finance

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Customer Segmentation, RFV Analysis and Predictive Modeling

Segmentation and Modeling

Out-of-the-Box RFV templates, predictive models and segmentation tools enable you to maximize the potential revenue of customer groups and 1-to-1 engagement.

Gather customer intelligence, understand Lifetime Value and customer potential the easy way. Use pre-determined analytics, RFV and predictive models to better understand customer needs and put in place perfectly targeted marketing programs that help to drive up engagement and revenue.

BlueVenn adds the opportunity to integrate near real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns through e-channels, bricks and mortar or any other touchpoints.
Glenda Selby, CRM Data Warehouse Manager,
AAA (American Automobile Association)

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Real-Time Marketing and Content Personalization

Real-Time Personalization

Your customers are individuals – so treat them as one. Create targeted, contextual messages with just one line of code! 

The brands we love the most are those who understand us best. They know what we’re looking for, when we want it and the best way to deliver that message to us. With BlueVenn’s real-time personalization integration, marketers can engage with known and anonymous customers at appropriate touchpoints across their digital media with perfectly targeted live content, recommendations, contextual messages, personalized JPEGs and countdown timers.

 

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Cart Recovery and Real-time Triggered Campaigns

Cart Abandonment and Triggered Messaging

Online consumers don't always buy. In fact, nearly 70% of all online shopping carts are abandoned. With the right message at the right time, you can win them back.

Shoppers leave your website for many reasons. Maybe it's price or maybe they're just not ready to buy yet however, these customers will convert somewhere. Don't let it be with your competitors! With BlueVenn's real-time marketing modules you can set up dynamic content and promotions to boost conversion rates or can trigger a recovery email, including all details of the product, price, description and associated images.

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Integrations and Connectors

Integrations and Connectors

Your marketing technology stack is expanding all the time. With an estimated 5,700 martech vendors on the market, the need for seamless integration is essential. 

Compatibility doesn’t have to be a concern with BlueVenn. The very nature of a Customer Data Platform is the ability to connect with infinite data sources and integrate with all your marketing channels. Through API and ODBC, BlueVenn offers straightforward connections to any platform, database or cloud you desire.

The resulting implementation process was very speedy, with the basic solution up and running in a week.
Joe Pack, Head of CRM, Space NK Apothecary

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