VSO

Voluntary Service Overseas is the world's leading development charity fighting poverty through volunteers. VSO has chosen BlueVenn's software to help it achieve its mission through a better understanding of its database and improved targeting of supporters to maximize revenue and donations.

Not for Profit

Jigsaw

Jigsaw is a British luxury clothing retail company that opened its first store in Hampstead in 1970. It now has over 70 outlets in the UK and a presence in Australia, Ireland and Singapore.  

Retail

Environmental Defense Fund

Environmental Defense Fund has invested in BlueVenn Engage for omnichannel marketing automation and customer analysis, built upon a Single Customer View that unifies data from multiple data sources.

Not for Profit

vault-logo

Vault.com provides information and solutions for professionals and students for pursuing and managing careers. The Company offers a source of employer and university rankings, ratings, and reconnaissance for credentialed candidates.

B2B

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Ted Baker plc is a British luxury clothing retail company that has a number of stand-alone stores in the UK. The Ted Baker range is also sold by other retailers, in particular in stores of the John Lewis Partnership and House of Fraser.

Retail

gatehousemedia

Gatehouse Media uses the BlueVenn Customer Data Platform and omnichannel marketing automation solution across 150+ news media brands across the US.

Media & Publishing

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Subaru

IM Group and BlueVenn create a coordinated national marketing solution for Subaru dealerships across the UK, resulting in improved take-up of test drives and resulting car purchases.

Automotive

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Space.NK.apothecary

Space NK uses BlueVenn's Single Customer View to get data answers from analysis within hours, rather than the previous days or weeks. It also used the omnichannel marketing solution to get as many reviews in 5 months as in the previous 5 years. 

Retail

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Arbor Day Foundation

Arbor Day Foundation invests in BlueVenn Engage for marketer-friendly customer analytics and to automate omnichannel customer journeys for its members.

Not for profit

AAA

The American Automobile Association (AAA) uses BlueVenn to build campaigns and engage members with highly personalized content.

Automotive

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D&G

Domestic & General provides protection, maintenance and support for a broad range of domestic products and consumer electronics, ranging from televisions to washing machines to boilers. It places consumers at the heart of its marketing analytics and insight efforts.

Finance

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The Washington Post

The Washington Post uses BlueVenn Engage to create improved audience lists for more targeted direct mailings, in the process achieving immediate cost savings. 

Media & Publishing

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Haymarket

Haymarket uses analytics and campaign management across many of its publishing brands, as well as a BlueVenn Single Customer View for data unification. 

Media & Publishing, B2B

Kalmbach

Kalmbach Media is utilizing the BlueVenn Customer Data Platform to gain a single view of its customers and our omnichannel marketing automation tools to engage with those customers across its online and offline channels.

Media & Publishing


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Park Group plc uses the advanced analytics and marketing automation capabilities of BlueVenn to enable cross-channel personalization by integrating its email, mobile, direct mail and SMS marketing channels.

Retail

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Hotel du Vin

Hotel du Vin utilizes the BlueVenn Omnichannel Marketing Hub for campaign orchestration, customer analytics, segmentation and data management, to create highly personalized and relevant experiences for its hotel customers.

Leisure & Travel

LV=

LV= (Liverpool Victoria) is one of the UK’s largest Friendly Societies specializing in a range of insurance, investment and retirement products. It implements BlueVenn's multi-channel marketing solution for segmentation, analytics and campaigns, to improve its response rates and amass good leads.

Finance

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Malmaison

Malmaison selected BlueVenn as its campaign management, analytics and customer data management solution to drive marketing campaigns through its online and offline channels.

Leisure & Travel

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Victoriaplum.com uses the BlueVenn Customer Data Platform and a Single Customer View to power its cross-channel marketing. Getting a clear view of all the company's data enables marketers to answer questions that can have game-changing results, such as how to identify and target trade customers as opposed to consumers. 

Retail

The White Company

With new segmentation, reporting and analysis capabilities, The White Company reduced campaign time from two weeks to three days, achieving huge savings and business uplift. The BlueVenn solution also drove a more multi-channel way of thinking, allowing The White Company to undertake retail catchment area analysis to improve performance.

Retail

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Betfred

Betfred use BlueVenn analytics to better understand player behavior. It uses insights to power communications that will speak to and tempt customers, but also to ensure that offers sent out are appropriate and targeted to the right people, including ensuring those who are financially vulnerable aren't contacted. 

Online Gaming

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Hotelplan works with BlueVenn to provide a database management, Single Customer View and a customer analytics solution, allowing them to tailor communications to individuals' preferences and target the right customers with the right offers, at the right time.

Leisure & Travel

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The Belfry Hotel & Resort utilizes BlueVenn's technology and a connector to dotmailer to empower the marketing team with direct access to their customer data, reducing their reliance on third parties and making it easier to gain actionable insights.

Leisure & Travel

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infobase

Infobase is America’s leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges & universities, K-12 schools and enterprises.

B2B

LNP-logo

By utilizing a 360-degree customer view, cross-channel marketing tools and analytics from the BlueVenn technology, alongside BlueVenn’s unrivalled knowledge, skills and reporting, LNP Media Group has seen year-on-year growth in subscriptions.

Media & Publishing

SunLife

AXA SunLife use BlueVenn solutions to query large volumes of customer data and gain accurate, trustworthy customer insight. This will be used to create 'train of thought' analysis to improve the process of recruitment, upselling and cross-selling to customers across the group. 

Finance

Gannett

As Gannett grew, it became important to use consistent methods of building and tracking campaigns across the organisation, to continually optimize those campaigns. BlueVenn provided more dynamic, intelligent analytics and segmentation for deeper understanding of customer metrics and value for Gannett’s marketing team, who gained the ability to measure retention and quantify marketing efforts.

Media & Publishing

bounty

Bounty, the UK's premier parenting club, uses BlueVenn to support customer segmentation and campaign analysis. We helped them halve email campaign construction time and achieve 95% deliverability. Customers now receive communications relevant to their specific situation, so that they remain engaged from the first time they visit a GP prenatal to the time their children start school. 

Retail

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MA Business

MA Business (formerly Findlay Media) produces publications related to the manufacturing and engineering sectors. It powers business growth with BlueVenn analytics. The simple User Interface allows the marketing team to extract data fast, analyze, build up queries and create Venn diagrams that bring the data to life.

Media & Publishing, B2B

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IPF

International Personal Finance, a leading home credit and digital provider of consumer finance, introduced BlueVenn analytics and marketing automation tools to departments in Poland, Hungary, Romania and Mexico. They give the staff the capability to visualize the customer journey and drive activity in real-time, leading to increased engagement. 

Finance

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Isuzu

Isuzu, part of IM Group, produces, markets and sells commercial vehicles and diesel engines. The company utilizes BlueVenn technology as a central CRM and marketing solution, allowing the sharing of customer intelligence and the creation of marketing campaigns business-wide.

Automotive, B2B

Orlando Sentinel

The Orlando Sentinel uses BlueVenn to consolidate its business units for campaigns, analytics and reporting. In this way it can ensure better segmentation and targeting of customers, leading to increased engagement and not only greater uptake of subscriptions, but long-term retention of subscribers. 

Media & Publishing

CRU Group

Commodities intelligence specialist CRU implemented a Single Customer View from BlueVenn for efficient, enhanced marketing and analysis as well as GDPR compliance. BlueVenn's technology helped the company to obtain better control of marketing activities, make better use of datasets and safeguard customers' data privacy. 

Media & Publishing

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Chicago Tribune

The Chicago Tribune uses BlueVenn for consistent campaigns, analytics and reporting from one solution. The paper gains new leads for advertising and achieves better targeting of customers and subscribers with the help of our technology. 

Media & Publishing

David Lloyd

David Lloyd Leisure wanted to use BlueVenn's technology to develop a better understanding of members, so it could deliver an improved customer experience through relevant marketing communications. The company also used our analytics solution to deliver savings of 500k on one project. From a lifetime value model we built, the Member Relations team developed a risk profile showing when customers might be lost, leading to improved retention rates. 

Leisure & Travel

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APN New Zealand

APN New Zealand, publisher of The New Zealand Herald, uses BlueVenn to target and segment its database efficiently, enabling it to run campaigns in a joined-up manner across multiple platforms and provide relevant communications to specific markets.

Media & Publishing

Carnival

Carnival, the umbrella group for many famous cruise brands, wanted to implement a solution that would provide synergy across those brands and help it to deliver customer insight, which it would use to drive future marketing activity. BlueVenn's Unify and Engage helped Marketing to spend less time manipulating data, enabling them to focus on analysis and the development of predictive models for use in campaigns. The User Inferface meant they could execute campaigns without technical involvement. 

Leisure & Travel


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The Arizona Republic uses BlueVenn's technology for automation and analytics, to help identify high-opportunity segments within the market so that its limited marketing resources can be allocated wisely. Since implementing our solutions the paper has seen a sharp increase in 26 and 52-week retention, at a much reduced cost per unit of circulation. In total, it has generated 1,545 incremental units of circulation while writing almost 41,000 fewer orders. 

Media & Publishing

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M and M Direct

MandM Direct implemented BlueVenn Unify to empower  teams to analyze data directly by creating a clean, decisive Single Customer View. Marketing can now understand who is buying what and how promotions are going, while Finance can see live details of sales and Merchandising can keep an eye on stock levels. The company has saved on mailing costs, as it is better able to determine where to send catalogs, and time spent gathering vs. analyzing data has dropped from 80 to 5%

Retail

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Eurocamp

Eurocamp, which sells camping holidays in Europe and the UK, wanted to take a more holistic approach to data analysis, to create more relevant and personalized experiences for its customers. Non-technical marketing staff can now use BlueVenn's technology to analyze, visualize, report and extract data on its various brands, allowing more effective targeting of direct mailing to improve customer relationships and retention, as well as enabling cross-selling. 

Leisure & Travel

32Red

32Red uses BlueVenn's technology to optimize player segmentation and cross-sell opportunities. In doing so, they enhance the overall player experience and establish a meaningful dialogue with customers through personalized correspondence and bonuses, encouraging greater brand loyalty and making the players' time at the casino more entertaining and rewarding. 

Online Gaming

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Betfair

Betfair uses BlueVenn's technology for campaign planning and analysis, to improve the productivity and efficiency of its twice-daily email marketing campaigns. Using our solutions has helped to give Betfair new insight and understanding of its customers, enabling it to come up with innovative approaches to drive interaction and engagement, with communications tailored to ensure their relevance to individuals with different enthusiasms. 

Online Gaming

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Accudata

AccuData implemented BlueVenn to reduce the time spent managing data. Marketing was given direct access and full ownership of data, with the SCV database in the center of marketing activities. BlueVenn allowed the team to track and monitor customer behavior across all channels, empowering them to make decisions about customers, cross-sell and upsell, and also intelligently intervene in the customer journey in real-time.

Finance

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Sony needed a customer data management solution that would be compatible with and accept data from many sources. It implemented BlueVenn to facilitate customer selection, campaign planning, analysis and reporting throughout Europe, for better customer insight, a better idea of customer life stages and more effective marketing.

Retail

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PEI Media

PEI Media provide media and direct marketing services for private equity, real estate capital, infrastructure investment, and funds management organizations.

Media & Publishing

global-media

Global is a British media company and the owner of the largest commercial radio company in Europe. BlueVenn's Single Customer View enables the company to connect up its various systems and data silos, making it easier to understand who customers are, what they like doing, and how best to segment and target them.

Media & Publishing

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Daily Mail and General Trust plc is a British media company, the owner of The Daily Mail and several other titles. BlueVenn delivers database technology that underpins the Daily Mail’s customer decision making process, providing insights that help boost circulation figures and retain existing subscribers. 

Media & Publishing

Shearings-Holidays

Shearings is Europe’s largest coach tour operator, specializing in holidays for the over-55s, including tours, short breaks, river and ocean cruises. BlueVenn's Single Customer View offers a single source of truth on customer interactions and behaviors across all platforms, informing business functions and enabling forecasting. It helps Shearings to generate more leads via fast, intelligent campaigning, helping it to win customers and tempt existing ones to re-book. 

Leisure & Travel

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Cosmos is a UK independent tour operator providing a range of package holidays to the UK market, and uses the BlueVenn Customer Data Platform to unify data from multiple sources into a Single Customer View that can be analyzed and activated for more targeted marketing campaigns.

Leisure & Travel

glasgow-life

Glasgow Life utilizes the BlueVenn Unify Customer Data Platform and integrated email marketing channel to centralize data from multiple sources and ensure that its marketing campaigns utilize a Single Customer View for better accuracy and relevance.

Media & Publishing

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The UK's best-selling papercraft magazine with titles including Simply Cards & Papercraft and Crochet Now. It has comprehensive global distribution of its key brands and distributes over 3 million magazines and books a year. BlueVenn helps the company to achieve better targeting of customers, enabling it not only to boost subscriptions but offer greater value to advertisers. 

Media & Publishing

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The Pittsburgh Post-Gazette delivers Pittsburgh's local news, breaking news, sports, entertainment, weather and traffic, as well as national and international news. BlueVenn's CDP helped the publisher to aggregate customer data from all areas of the business. It also powered end-to-end, optimized marketing solutions to drive audience growth and customer profitability. This meant the executive team was freed up to focus on crafting the company's business solution while BlueVenn executed it. 

 

Media & Publishing

honolulu-star-advertiser

Covering Hawaii news, business, sports, entertainment and weather, the Honolulu Star-Advertiser is Hawaii's leading source for breaking news. The newspaper selected selected BlueVenn to help it delivering a data-optimized strategy that  contributed to paid subscriber growth, revenue diversification and improved operational efficiencies.

Media & Publishing

tribune-publishing

Tribune Publishing Company is an American newspaper print and online media publishing company based in Chicago, Illinois. BlueVenn has helped the publisher to perform market testing and engage subscribers with a number of targeted initiatives, including an email coupon initiative to remind them of the value of their subscription. 

Media & Publishing

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Lindblad Expeditions, headquartered in New York, is an adventure cruise and expedition specialist. As one of BlueVenn's longest serving customers, it is now using BlueVenn Engage and BlueVenn Unify to power multi-channel marketing and a single view of its customers across the online and offline customer journeys.

Leisure & Travel

Natural Habitat Adventures

Natural Habitat Adventures provide once-in-a-lifetime experiences, including African safaris, polar bear adventures, and Galapagos Islands cruises. The travel company invested in the BlueVenn Customer Data Platform and Omnichannel Marketing Hub to unify its data and orchestrate omnichannel customer journeys.

Leisure & Travel

 

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The Dallas Morning News is a daily newspaper serving the Dallas–Fort Worth area of Texas, with an average of 271,900 daily subscribers. BlueVenn has helped the paper to run a number of campaigns to demonstrate value, engage subscribers and solicit new subscriptions. Among these has been a direct mailing campaign to untapped or lapsed customers, promoting home delivery subscriptions, and a series of tailored coupon emails.

Media & Publishing

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The Frederick News-Post is the local newspaper of Frederick County, Maryland. BlueVenn helped the paper to increase email listings by 30% by consolidating its disparate data sources into a Single Customer View. It now utilizes one central platform to execute customer journey automation across the entire spectrum of marketing channels.

Media & Publishing

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The Day newspaper, formerly known as The New London Day, is a local newspaper based in New London, Connecticut, published by The Day Publishing Company. BlueVenn's technology helped the paper to identify and segment its customers, allowing better targeting of direct mail campaigns and paid content. This helped attract advertisers and boost the number of subscribers, so that added revenue began to flood in. 

Media & Publishing

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Lee Enterprises is a publicly traded American media company. It publishes 46 daily newspapers in 21 states, and more than 300 weekly, classified, and specialty publications. Lee Enterprises invested in BlueVenn for customer data management,  segmentation, multi-channel marketing activation and real-time personalization.

Media & Publishing

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Star Tribune Media Company, publisher of the Minneapolis Star Tribune, engaged BlueVenn to deploy a marketing automation and analytics platform to drive the company’s audience initiatives. We also deployed a comprehensive customer intelligence and campaign management platform, which integrated the publisher's print and digital data assets with third-party data, including individual demographics and lifestyle behaviors. This helped the publisher grow its  ROI by calculating the profitability of current and prospective customers.

Media & Publishing