With brands constantly striving to gain customer loyalty and improve their purchasing journey, customer retention has never been so important. After all, providing an outstanding customer experience is just as important as making a sale – because if you can’t keep customers coming back for more, you won’t have a steady customer base.
It is crucial to connect with your customers if you wish to build longer-term relationships that boost revenue and customer lifetime value. High customer retention means more customers will continue to be loyal spenders – which is why an effective customer retention solution, such as BlueVenn, is essential!
The average business loses approximately 20% of their customers each year due to failing to nurture relationships effectively. And even more worrying is that 68% of customers stop purchasing from a company because they believe that the organization doesn’t care about them. This evidently shows that poor customer retention strategies have negative implications on the long term profits and growth of a company.
Customer retention software helps marketers identify buying trends, distinguish who is likely to churn, and base intelligent decision-making on patterns in previous customer behavior. This software therefore gives you the information you need to create targeted multi-channel marketing campaigns, and make accurate decisions for future initiatives that enhance the customer experience, which then increase retention rates.
Screenshot showing segmentation of 823,983 customers in BlueVenn and predicting customers with most potential to churn
It’s imperative for brands to look beyond their own existence and focus on the customer experience. With BlueVenn you can boost your customer retention rates by improving the customer experience, ensuring that customers fully engage with your brand.
BlueVenn provides you with your Single Customer View, enabling you to analyze and segment your customers to create targeted campaigns and powerful retention strategies.
For more information about how customer retention software keeps your customers loyal and coming back for more, contact us today or book a demo.
