Use BlueVenn's analytics and insights to better understand the customer lifecycle
Nowadays with the sheer scale of available data, marketers can use BlueVenn to be better equipped to understand the customer lifecycle and act on the insights for better planning, prioritization and forecasting of future marketing decisions.
The customer lifecycle can be broken up into five stages:
It is imperative that marketers use analytics and automated campaign workflows for every stage of the customer lifecycle, and put in place strategies to maximize the potential at each stage - from when they first interact with your brand to when they become a loyal customer.
In a modern customer's lifecycle, they are in control - not the marketer! It's therefore important for marketers to ensure that they can effectively intervene, at the right moment, when the customer is moving (or not moving) between stages. For example, when the customer makes a purchase it's important to activate your advocacy campaigns and provide incentives for a product review. How long, therefore does the product take to arrive? How quickly might they start using it? These will impact the right moment for the intervention. Or when in consideration does it make sense to throw up a live chat message in real-time? Or when abandoning your site, or an online cart, can you nudge them back with a recovery email and 5% discount, using a 24 hour delay in case they purchase anyway?
A contextual experience should be at the centre of your customer lifecycle strategy. By investing in a customer lifecycle solution like BlueVenn, you will better understand which stage of the lifecycle each customer is in at any one time, and treat them accordingly.
BlueVenn enables you to measure the progression of your customers along their customer journey with you, helping to analyze the stage they are in through a range of visual, drag & drop analytics tools. With embedded multi-channel marketing automation functionality, and by plugging into your existing technology stack, it also enables you to act on the insights and deliver the right message, at the right time.
BlueVenn creates a Single Customer View that plugs into all your marketing channels and systems to monitor every touchpoint along the customer journey, whether offline and online, to give multi-channel marketers a better understanding of the customer journey for more effective customer lifecycle marketing.
The Single Customer View is fundamental and I don’t know how you can run a business without one. With Big Data taking hold, the SCV is a must have to allow traditional marketing best practice. It supports reporting requirements to measure Big Data initiative results and provides timely information in one place.
Stacie Maxie, Analytics Manager, LV=