BlueVenn Customer Data Platform

Infinite Data Sources | One Single Customer View | Infinite channels 

The BlueVenn Customer Data Platform ingests infinite online and offline data sources and creates a Single Customer View and integrates with infinite online and offline channels.

Are you working with more data than ever before? Well you're not alone. Marketers are drowning in data and needing to draw on it in from many different sources, in many different formats and at varying speeds. Making sense of all the known and anonymous data available to you is the biggest struggle for marketers right now with some marketers now spending as much as 80% of their time analyzing and preparing data.

The BlueVenn Customer Data Platform (CDP) collects data from all your first, second and third party sources, unifies it into a Single Customer View and then makes an accurate and trustworthy Golden Record visible to your entire marketing stack.

Importantly the BlueVenn CDP removes all your data headaches by maintaining the hygiene, auditing and governance of your data and ensures trustworthy segmentation, analysis and campaign execution. 

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BlueVenn Customer Data Platform

 Remove your data headaches

Marketers are spending as much as 80% of their time preparing and analyzing data...

The BlueVenn Customer Data Platform, removes unwanted time spent connecting and preparing data to make it 'campaign ready' and allows marketing to focus on campaign content and messaging with confidence they're hitting the mark every time.

  • No need to rely on IT departments or third parties to access and query your data
  • Bring together disparate data from the internal and external systems that matter the most to marketing
  • Ability to bring in both realtime and batch data feeds and a team to advise and guide you through the data sources
  • A scalable platform that integrates with new marketing technologies as they appear

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Spend less time on data

 Base important marketing decisions on unified and persistent records 

Build a 'Single Source of Truth' for consistent, contextually relevant customer conversations.

The BlueVenn CDP creates a single, clean and holistic Golden Record for every customer. We make fragmented data a thing of the past by matching, merging, auditing and deduplicating everything into a Single Customer View.

  • Collect personally identifiable first party data, such as website, point of sale, mobile and loyalty scheme data  
  • Feed in third party data, using web behavior and anonymous cookie data to enhance your first party data and add essential insight for segmentation
  • Merge offline and online data to remove black holes from attribution, customer journey analytics and personalization options

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Single Customer View or Golden Record

 Integrated analytics and Customer Journey Execution means more bang for your buck! 

Powerful segmentation, predictive modeling and real-time customer journey tools put your data to work.

The BlueVenn CDP contains a raft of analytics, segmentation, modeling and customer journey automation tools to gain insight and take action. These 100% integrated tools transform the capabilities of a customer data platform beyond just a centralized hub of data to provide a complete closed-loop marketing ecosystem for your organization.

  • Take advantage of BlueVenn's customer analytics tools, built to enable everyday marketers to dive deep into untapped customer insight 
  • Feeds directly into BlueVenn's visual customer journey building canvas, to automate omni-channel campaigns and journeys
  • Integrates with BlueVenn's BlueRelevance personalization modules which draw data from the CDP to build customized web and email content in real-time.

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Customer Journey

 Place the BlueVenn CDP at the heart of your marketing technology stack

Make governed data visible to all the day-to-day marketing tools you need to launch relevant, targeted campaigns and journeys.

The BlueVenn Customer Data Platform doesn't just connect effortlessly to its proprietary data analysis and marketing automation components. It also makes the unified customer profiles visible to any appropriate applications in your stack that you need. This could be your ESP, CRM, Data Management Platform, BI tools, ecommerce platform, and more...

  • Use the BlueVenn CDP as the data hub of your marketing activity
  • Straightforward integrations to any platform, database or cloud you desire

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