Are you working with more data than ever before? Well you're not alone. Marketers are drowning in data and needing to draw on it in from many different sources, in many different formats and at varying speeds. Making sense of all the known and anonymous data available to you is the biggest struggle for marketers right now with some marketers now spending as much as 80% of their time analyzing and preparing data.
The BlueVenn Customer Data Platform (CDP) collects data from all your first, second and third party sources, unifies it into a Single Customer View and then makes an accurate and trustworthy Golden Record visible to your entire marketing stack.
Importantly the BlueVenn CDP removes all your data headaches by maintaining the hygiene, auditing and governance of your data and ensures trustworthy segmentation, analysis and campaign execution.
The BlueVenn Customer Data Platform, removes unwanted time spent connecting and preparing data to make it 'campaign ready' and allows marketing to focus on campaign content and messaging with confidence they're hitting the mark every time.
The BlueVenn CDP creates a single, clean and holistic Golden Record for every customer. We make fragmented data a thing of the past by matching, merging, auditing and deduplicating everything into a Single Customer View.
The BlueVenn CDP contains a raft of analytics, segmentation, modeling and customer journey automation tools to gain insight and take action. These 100% integrated tools transform the capabilities of a customer data platform beyond just a centralized hub of data to provide a complete closed-loop marketing ecosystem for your organization.
The BlueVenn Customer Data Platform doesn't just connect effortlessly to its proprietary data analysis and marketing automation components. It also makes the unified customer profiles visible to any appropriate applications in your stack that you need. This could be your ESP, CRM, Data Management Platform, BI tools, ecommerce platform, and more...
