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BlueVenn enables marketers to transform their omnichannel marketing and personalization efforts by unifying all your data, decisions and channels into one cross-channel marketing platform. The BlueVenn Customer Data Platform provides marketers with the analytics, predictive insights, segmentation and omnichannel marketing automation tools they need to orchestrate and execute consistent and personalized customer journeys that are proven to increase revenue and remove inefficiencies throughout the organization. The platform creates a real-time Single Customer View of every customer touchpoint, to help businesses become truly customer-centric and meet their acquisition and retention KPIs.
More than 400 brands across 14 countries use BlueVenn for omnichannel 1-to-1 marketing, and the company has five offices located in the US, UK and France.
The BlueVenn Marketing Hub is both a Customer Data Platform (CDP) and an Omnichannel Journey Orchestration Engine (JOE) which its customer use to unify all their customer data, touchpoints and interactions into a 360 Single Customer View, and then connect to all their online and offline outbound marketing channels to deliver hyper-personalized and hyper-targeted campaigns and journeys.
The platform focusses on three core elements: