The BlueVenn Customer Data Platform creates an accurate, compliant, enriched and de-duplicated memory of each customer, feeding valuable, relevant information to your DMP
Your DMP is ideal for building audience segments for your online ad networks. But what if your organization aspires to a omnichannel approach to its marketing?
The BlueVenn Customer Data Platform consolidates all your customer data, from all your marketing systems, into one centralized database; matching, merging and deduplicating it to give you a Single Customer View.
Not only can this unified record be put to use across multiple touchpoints, BlueVenn can integrate with (and assemble data for) your DMP.
BlueVenn boasts many other tools for marketing, including cross-channel campaign management, omnichannel customer journey execution, segmentation, analytics and real-time marketing capabilities.
Improved data management with a Single Customer View
Customer insight using ‘Train-of-Thought’ analytics
Real-time, omnichannel customer journey execution
Modeling, segmentation & pin-point targeting
Real-time website & email personalization
Real-time cart abandonment & website behavior analytics
Integrations with all your marketing systems
BlueVenn is a founding member of the Customer Data Platform Institute, created in 2017 by marketing technology analyst David Raab of Raab Associates.
Includes:
A customer data platform for marketers to undertake customer analytics and execute omni-channel customer journeys. The software blends online and offline customer data into a 360 degree view and serves up usable customer insight to improve results at every step of the customer journey.
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400+ customers | Thousands of users | Millions of uniquely targeted campaigns
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