Natural Habitat Adventures creates personalized experiences with BlueVenn

BlueVenn has been selected by Natural Habitat Adventures, the specialist provider of high quality, sustainable nature adventures and conservation travel partner of the World Wildlife Fund. The travel group will use BlueVenn’s CDP to unify online and offline customer data, plus its analytics to gain a deeper understanding of customers, and its marketing automation tools to create personalized experiences across many channels.

Topics: Latest News & Press Releases Travel & Leisure

From fiction to reality: real-time, cross-channel customer experience marketing

Every marketer wants to be doing real-time, cross-channel personalized marketing, but achieving this goal has traditionally been difficult with marketing automation platforms. Now it’s finally possible!

Topics: real-time marketing personalization triggered messaging omnichannel marketing Travel & Leisure cross-channel attribution

How can travel & leisure marketers segment and target customers effectively

The explosion in do-it-yourself online bookings and the trend for bundled holiday products over the last decade has made knowing and defining the target market more important than ever within the travel & leisure industry. It used to be enough to segment customers by core demographics – their age, residential location and life stage, for example – but reaching the right customer with the right message in a competitive digital arena has become much trickier.

Topics: travel audience profiling omnichannel marketing segmentation Travel & Leisure leisure segments