BlueVenn complete acquisition of media analytics and marketing specialists LEAP Media Solutions

Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.

The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its analytics, personalization and campaign management tools.

Topics: Press Release News

BlueVenn collaborate with Throtle to add identity resolution services, to build richer customer profiles and more engaging marketing strategies across the customer journey

Bristol, UK, & Boston, MA. November 20, 2017: BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announced today a strategic partnership with Throtle, a data onboarding company and recognized thought leader in identity resolution.

Topics: Press Release News

BlueVenn invite marketing professionals to its two-day online data marketing event, JOIN Digital, this November

BRISTOL, UK & BOSTON, MA. October 20, 2017: BlueVenn, leading Customer Data Platform and marketing automation vendor, today announce its online data marketing event, JOIN Digital, this November 15-16, 2017.

From AI and predictive analytics to customer data platforms, customer journey optimization and identity management, JOIN Digital is an interactive and online two-day event, featuring over 15 online seminars focused on customer marketing, and how to tackle the complex landscape of big data, analytics and customer journeys.

Topics: Press Release News

BlueVenn integrate R programming language to enhance its predictive analytics capabilities

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn platform users can create powerful predictive models through simple-to-use wizards, to make real-time decisions within a customer journey, that ensure the right campaigns and promotions are delivered to the right audience.

Topics: Press Release News

Luxury beauty retailer Space NK Apothecary create personalized customer journey and loyalty reward experiences with BlueVenn

BRISTOL, UK & BOSTON, US – AUGUST 14, 2017: Luxury cosmetics, skincare and beauty retailer Space NK Apothecary has chosen the BlueVenn Customer Data Platform to create an integrated personalization project, to enhance its online proposition by delivering intelligently tailored customer journey experiences and incentivizing brand loyalty.

Topics: Press Release News Win Release

Commodities intelligence specialist CRU implement a Single Customer View from BlueVenn for efficient, enhanced marketing

BRISTOL, UK & BOSTON, US – AUGUST 8, 2017: Global metals, mining and fertilizer industry intelligence expert CRU has chosen leading Martech provider BlueVenn to implement a Single Customer View, for an integrated database that enables effective marketing and analysis.

Topics: Press Release News Win Release

BlueVenn selects Adestra as its email marketing technology partner

Bristol, UK & Boston, MA – June 29, 2017 :: Leading Martech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.

Topics: Press Release News

BlueVenn and Inka Solutions help News Media brands develop intelligent engaging marketing campaigns

6 JUNE 2017, BOSTON, MA -- Integrated Customer Data Platform and Marketing Automation vendor BlueVenn, and Martech Analytics and Campaign Management specialists Inka Solutions, have today announced a new partnership to provide a unique, full-service marketing technology and consultancy offering to the News Media.

Using BlueVenn’s leading analytics and customer journey software, combined with Inka Solutions’ experience and knowledge, the partnership enables marketing teams to transform the effectiveness of their online and offline campaigns.

Topics: Press Release News

BlueVenn’s Steve Klin recognized as 2017 Owler Top Rated CEO in Technology

2 JUNE 2017, BRISTOL, UK & BOSTON, MA – Integrated Customer Data Platform (CDP) and Marketing Automation vendor BlueVenn is excited to announce its CEO, Steve Klin, has been awarded a 2017 Owler Top Rated CEO award in the Technology industry.

Topics: Press Release News

3 in 5 consumers think marketers fail to target them effectively

May 22, 2017 -- BRISTOL, UK and BOSTON, MA: Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

Topics: Press Release