Luxury beauty retailer Space NK Apothecary create personalized customer journey and loyalty reward experiences with BlueVenn

BRISTOL, UK & BOSTON, US – AUGUST 14, 2017: Luxury cosmetics, skincare and beauty retailer Space NK Apothecary has chosen the BlueVenn Customer Data Platform to create an integrated personalization project, to enhance its online proposition by delivering intelligently tailored customer journey experiences and incentivizing brand loyalty.

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Commodities intelligence specialist CRU implement a Single Customer View from BlueVenn for efficient, enhanced marketing

BRISTOL, UK & BOSTON, US – AUGUST 8, 2017: Global metals, mining and fertilizer industry intelligence expert CRU has chosen leading Martech provider BlueVenn to implement a Single Customer View, for an integrated database that enables effective marketing and analysis.

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BlueVenn selects Adestra as its email marketing technology partner

Bristol, UK & Boston, MA – June 29, 2017 :: Leading Martech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.

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BlueVenn and Inka Solutions help News Media brands develop intelligent engaging marketing campaigns

6 JUNE 2017, BOSTON, MA -- Integrated Customer Data Platform and Marketing Automation vendor BlueVenn, and Martech Analytics and Campaign Management specialists Inka Solutions, have today announced a new partnership to provide a unique, full-service marketing technology and consultancy offering to the News Media.

Using BlueVenn’s leading analytics and customer journey software, combined with Inka Solutions’ experience and knowledge, the partnership enables marketing teams to transform the effectiveness of their online and offline campaigns.

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BlueVenn’s Steve Klin recognized as 2017 Owler Top Rated CEO in Technology

2 JUNE 2017, BRISTOL, UK & BOSTON, MA – Integrated Customer Data Platform (CDP) and Marketing Automation vendor BlueVenn is excited to announce its CEO, Steve Klin, has been awarded a 2017 Owler Top Rated CEO award in the Technology industry.

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3 in 5 consumers think marketers fail to target them effectively

May 22, 2017 -- BRISTOL, UK and BOSTON, MA: Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

Topics: Press Release

BlueVenn appoint new VP of Professional Services

May 18, 2017, BRISTOL, UK and BOSTON, US: BlueVenn, the global multi-channel marketing software provider, is pleased to announce that it has appointed Justin Morris as VP of Professional Services for its global operations.

Topics: Press Release

86% of marketers believe that they need to collect as much information as they can on their customers

Survey shows that, with less than a year until GDPR comes into effect, marketers still feel the need to hoard customer data

10 May 2017, BRISTOL, UK: Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers. This is despite the fast approaching General Data Protection Regulation (GDPR), which encourages marketers to prioritise customer privacy over mass data collection.

Topics: Press Release News GDPR

64% of marketers believe it’s their role to collect – but not analyze – data

April 26, 2017 -- LONDON, UK and BOSTON, MA -- Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analyzing it on a daily basis. This is according to the latest report by international marketing automation brand BlueVenn, Data Deadlock.

The findings suggest a clash between the need for data analysis to be performed on increasingly enormous amounts of marketing data, and the more creative aspects of marketers’ roles.


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Malin+Goetz select BlueVenn to maximize value of its Magento data

Malin+Goetz, a family owned and operated apothecary brand, has chosen BlueVenn’s Customer Data Platform to amplify its ecommerce efforts and respond to its global customers across all of its integrated channels in real time. BlueVenn’s multifaceted solution helps Malin+Goetz get value from its entire customer database and gain access to real-time customer journey optimization tools.

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