How a Customer Data Platform Optimizes Multi-Channel Marketing

In today’s digital and fully connected world, customers are taking increasingly complex journeys consisting of multiple touchpoints. Customers are also now able to interact with an organization through more channels than ever – such as email, websites, social media, mobile, direct mail, etc.

Topics: Multi-Channel Customer Data Platform Marketing

Five reasons why you should be using multi channel marketing software

The days of plastering a message on a billboard or running an ad in a newspaper is not as effective as it once was. Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums.

Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard. Moreover, that their brand is visible in the right place at the right time, no matter what digital channels consumers touch as part of their customer journey.

With so many marketing touchpoints and strategies to orchestrate, how can marketing departments better coordinate their efforts efficiently?

Topics: Multi-Channel Article

Meet BlueVenn at Magento Imagine 2018

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.

Topics: News Multi-Channel