BlueVenn announces new omnichannel marketing hub and CDP features in the 2020.3 update

The BlueVenn Marketing Hub just got even better, thanks to a host of new updates in its 2020.3 release. As well as new email, eCommerce, and social integrations and connectors, there are new marketing automation capabilities that offer personalization. There's also a unique coupon code generator and added data compliance functionality, to anonymize personal data fields in the Customer Data Platform

Topics: data protection campaigns multichannel data privacy Customer Data Platform Multi-Channel cross-channel

How a Customer Data Platform Optimizes Omnichannel Marketing

Our customers are taking increasingly complex journeys consisting of multiple online and offline touch-points. They interact with brands through any channel or device they wish (email, web, social, mobile app, direct mail, call center or in-store), and therefore its a strategic imperative that marketers are able to utilize data from all these channels and execute campaigns in an omnichannel way.

Without the ability to capture and act-on the available data points it creates disjointed and impersonal experiences that can frustrate buyers and damage a potential conversion.

Topics: Marketing Customer Data Platform Multi-Channel omnichannel marketing

Five reasons why you should be using multi-channel marketing software

The days of plastering a message on a billboard or running an ad in a newspaper is not as effective as it once was. Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums.

Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard. Moreover, that their brand is visible in the right place at the right time, no matter what digital channels consumers touch as part of their customer journey.

With so many marketing touchpoints and strategies to orchestrate, how can marketing departments better coordinate their efforts efficiently?

Topics: Article Multi-Channel

Meet BlueVenn at Magento Imagine 2018

Earlier this year, BlueVenn became one of Magento’s General Technology partners. So, we are excited to show vendors how they can take charge of their customer data at next week’s Magento Imagine 2018 conference.

Topics: Multi-Channel Latest News & Press Releases