How a prominent UK daily news brand is making data insights and targeted marketing pay

As a top British daily news brand, our customer reaches 1 in 5 UK adults every day and 70% of the population each month. In 2019 it launched a tablet and smartphone app that allows users to enjoy content from the UK or Scottish editions of its daily periodicals, along with exclusive daily radio broadcasts, podcasts and videos from leading journalists. This draws 34,000 weekly users, with an impressive dwell time of 47 minutes per day.

Topics: Media personalisation customer engagement customer insight personalization data analysis consumer insight