MarTech Advisor Asks IM Group's CRM Director How to Choose the Right Customer Data Platform

Howard Ormesher, CRM Director at IM Group was interviewed in July 2018 to get his advice and tips on how to select the right Customer Data Platform vendor. In it he covers the importance of gathering requirements and obtaining buy-in across the business from the outset. We thought Howard's advice was so good we just had to share it here on our blog!

Read the full MarTech Advisor interview here or carry on to get our reactions to the article.

Topics: martech advisor