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Effective database marketing strategies to implement in 2021

Database marketing is defined as the “practice of leveraging customer data to deliver more personalized, relevant, and effective marketing messages to customers”, and will help brands to improve their customer experiences. By using database marketing, marketers can use the information that they have collected on their customers, including their purchasing history, website and email behavior, and social network activity, to improve customer engagement, increase loyalty, and better their customer retention rates.

Topics: marketing database database marketing