Customer Data Platform vs Data Warehouse: What’s the difference?

As anyone familiar with Scott Brinker’s annual Marketing Technology Landscape ‘supergraphic’ will know, it can be challenging to keep up with new technologies – particularly with the proliferation of buzzwords, acronyms, and with many vendors in different categories claiming to have similar functionality.

In 2014 ‘Big Data’ was a buzzword that caught the marketing world, but has faded away to nothing more than an ambiguous term that really only defines the storage of lots of structured and unstructured data.

Topics: data warehouse Customer Data Platform