BlueVenn announces new omnichannel marketing hub and CDP features in the 2020.3 update

The BlueVenn Marketing Hub just got even better, thanks to a host of new updates in its 2020.3 release. As well as new email, eCommerce, and social integrations and connectors, there are new marketing automation capabilities that offer personalization. There's also a unique coupon code generator and added data compliance functionality, to anonymize personal data fields in the Customer Data Platform

Topics: data protection campaigns multichannel data privacy Customer Data Platform Multi-Channel cross-channel

How does a CDP help with data compliance?

Data privacy is a hot topic these days, with the General Data Protection Regulation (GDPR) enforcing stricter guidelines for the use of personal data for EU citizens and the forthcoming California Consumer Privacy Act (CCPA) offering stringent powers to consumers who feel that their personal data has been misused.

These data management regulations, and similar laws in countries like Australia, Japan and Brazil, are starting to put pressure on organizations to establish systems and processes that demonstrate the responsible use of customer data.

Topics: data protection GDPR data privacy personal data data unification cdp compliance CCPA