How can retail organizations benefit from a Customer Data Platform?

A use case is a statement of what a marketer wants to get out of a project, system or platform. Whether they work for a single or multi-brand retailer, if the business operates on at least two channels, marketers are going to face these use cases as the Top 5 requirements for a Customer Data Platform (CDP):

Topics: data management Data Quality retail data ownership Customer Data Platform marketing automation cdp omnichannel marketing compliance

BlueVenn Engage 2019.4: our Omnichannel Marketing Hub just got better

BlueVenn considers delivering operational excellence through continuous improvement to be a core value. For that reason, we keep an ear to the ground to make sure we understand the common problems our customers are running up against and the functions they’d find it useful to have. Our updates are not made simply for the sake of it, they’re there to make users’ lives easier and to help them maximize their profits. BlueVenn Engage is our module designed to activate data from the Customer Data Platform, to help users to analyze and segment their customer data for perfectly targeted campaigns across every channel – and it just got better. Here’s how.

Topics: data management customer data personal data data ownership BlueVenn update Customer Data Platform cdp