Keeping things tidy, unified and in one place… is this your customer data? Or your sock drawer?
During the holiday season, just as retailers expect to see a surge in shopping activity and customer data, many of us expect a wave of socks to engulf us as we open our stockings. Even the most organized people struggle to keep their sock collections in order at this time of year. On an average day, most people will have one in the sock drawer, one in the dryer, several pairs accidentally put into little Jimmy’s room, and more languishing on the radiator. With no system in place to ensure they’re correctly matched, assigned to the right person, and easy to find at a moment’s notice when needed, it’s anarchy. And with new Christmas socks set to be added any day now, the situation is only going to get worse!