This Christmas, Better Data = Better Marketing

reindeerAt Christmas time retailers will find they have an absolute deluge of customer data coming in. Names, email addresses, postal codes, product preferences, purchase and card details, real-time behavioral insights, delivery preferences – that’s a lot of stuff to store and process. If you’re not careful, you’ll end up in a festive jumble with money being wasted all over the shop at a time of year when profit really counts.

Topics: Single Customer View data cleansing Data Quality retail data cleaning Customer Data Platform clean data cdp