How to Continually Optimize Data Quality using a Customer Data Platform

Poor quality data is the result of numerous errors that can progressively ruin the success of your marketing campaigns. In fact, according to IDG, poor data quality is one of the modern marketer’s biggest concerns, with 66% of those polled declaring data quality and accuracy as a “top priority”. 

Inaccurate names, addresses and contact details, along with duplicate records and decayed information, will distort your view of a customer, resulting in poor campaign results and inaccurate insights. Worse still, it creates a bad experience for your customers whereby they either miss out on a specific offer, are targeted wrongly or receive the same message multiple times.

Topics: BlueVenn Marketing customer journey customer data bad data Data Quality customer engagement data privacy customer insight data cleaning data analysis Customer Data Platform marketing data data analytics clean data marketing database cdp

Why Customer Insight Is Important and Why Your Business Should Be Utilizing It?

Customer insight is all about analyzing data to better understand your customers, helping you make better decisions about how, when and what to sell them.

These better decisions will result in campaigns or strategies becoming more effective and more efficient, resulting in increased profitability.

CMOs are under great pressure to prove a return on investment, resulting in them looking for ways to reduce potentially wasted budget and be more targeted with campaigns and advertising strategies.

Topics: customer insight