Customer Loyalty: What Is It & How Do You Improve It?

Gone are the days when a customer used to be loyal to a brand by default. The abundance of choice in today’s world, the increased competition from digital disruptors like Amazon and eBay, and the accessibility of reviews and third party recommendations all make building a customer loyalty strategy more difficult than ever.

Topics: customer loyalty customer retention Customer Data Platform

How a Customer Data Platform Optimizes Multi-Channel Marketing

In today’s digital and fully connected world, customers are taking increasingly complex journeys consisting of multiple touchpoints. Customers are also now able to interact with an organization through more channels than ever – such as email, websites, social media, mobile, direct mail, etc.

Topics: Multi-Channel Customer Data Platform Marketing

How a Customer Data Platform makes data marketing more efficient

A long-standing problem that marketers experience time and again is their lack of access to quality, usable data. This inability to utilize data at the time when it’s needed means that it's difficult to communicate the right message to the right customer at the right moment. And with your data spread over multiple silos, it’s an overwhelming challenge for marketers to wade through different pools of data to find the information they need.

So how does a Customer Data Platform (CDP) solve these problems?

Topics: Article Customer Data Platform

How can a Customer Data Platform improve personalized marketing?

Marketers are always looking for new and improved ways to make personal connections with their customers. Yet as technology, websites and the online experience develops, so do customer expectations of a personalized brand experience.

Topics: Customer Data Platform Article

How Customer Data Platforms compare to other data management systems

It can be a relentless challenge trying to keep up with new technologies, not to mention all the acronyms and buzzwords that come along with them.

Our new eBook, A Marketer’s Guide to Customer Data Platforms, is here to clear up some of this confusion by delving into precisely what a Customer Data Platform (CDP) is and why it’s vital for marketers to recognize the differences between them and other forms of data solutions.

Topics: Customer Data Platform Article

Why a Customer Data Platform is an attractive business asset

Communicating more effectively with customers is a key objective for every marketer. Using customer data for marketing has long been an integral part of this process, but often it is a complex task to efficiently analyze this data in order to spot customer trends and patterns. Particularly with much of this data held in disparate business databases and difficult for marketers to access.

Topics: Article Customer Data Platform

How a Customer Data Platform improves the customer experience

As technology, websites and the online experience advances, so too do customers’ expectations of a tailored experience. As a result, marketers are always looking for new and improved methods of creating personalized connections.

Topics: Article Customer Data Platform

What is a Customer Data Platform and what are the benefits?

Today we exist in two worlds – the offline world and the online world. The two are fusing by the day.

Both worlds capture traces about our lives: how we spend our money, where we live and where we go. It records what we drive, where we work and our family status. Add to this our daily step count, the web pages we browse, our mobile behavior, our social media engagements and so on. The amount of data generated by an individual on a daily basis is almost unquantifiable.

The problem? All this data is in many different databases and it’s not always easy to get at. How can a Customer Data Platform help solve these problems?

Topics: Article Customer Data Platform

BlueVenn announces full-service marketing analytics and campaign management solutions

BRISTOL, UK & BOSTON, MA – FEBRUARY 19, 2018: BlueVenn, the leading multi-channel Customer Data Platform provider, today announces a range of full-service data marketing solutions and services to complement its customer analytics and campaign management technology.

Topics: Press Release Customer Data Platform

Customer Data Platforms put omnichannel within reach for retailers

Consumers today undertake increasingly complex shopping journeys. Reports I’ve seen suggest that anywhere from 50 to 80 percent of shoppers use multiple channels to make a purchase. Yet for brick-and-mortar retailers, the quest to become omnichannel — the process of creating and maintaining a contextual, seamless customer experience across all of a brand’s touchpoints — is as much of a challenge now as it was five years ago.

Could a Customer Data Platform be the answer?

Topics: Article Customer Data Platform