BlueVenn announces new omnichannel marketing hub and CDP features in the 2020.3 update

The BlueVenn Marketing Hub just got even better, thanks to a host of new updates in its 2020.3 release. As well as new email, eCommerce, and social integrations and connectors, there are new marketing automation capabilities that offer personalization. There's also a unique coupon code generator and added data compliance functionality, to anonymize personal data fields in the Customer Data Platform

Topics: data protection campaigns multichannel data privacy Customer Data Platform Multi-Channel cross-channel

Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’

There’s a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform. The fact is, though, that all channels are NOT equal when it comes to customer engagement. According to industry analysts Gartner, an Adobe 2018 Consumer Email Survey found that 50% of consumers named email marketing as their preferred brand communications platform, compared with a maximum of 20% who said they preferred any other channel.

Topics: BlueVenn omnichannel personalisation marketing communications personalization Customer Data Platform omnichannel marketing cross-channel Business news Email

From fiction to reality: real-time, cross-channel customer experience marketing

Every marketer wants to be doing real-time, cross-channel personalized marketing, but achieving this goal has traditionally been difficult with marketing automation platforms. Now it’s finally possible!

Topics: real-time marketing personalization triggered messaging omnichannel marketing Travel & Leisure cross-channel attribution

How a CDP can deliver the Holy Grail: real-time, cross-channel marketing

The Holy Grail. Originally a title given to the cup used by Christ at the last supper, which has been much sought after but never found, this term has come to represent something extremely difficult – perhaps impossible – to find or get. For many years, marketers around the globe have been attempting to realize their own Holy Grail of ‘real-time, cross-channel marketing’, yet many have failed in this quest. Now, a marketing tool has emerged that promises to make this dream a reality: the Customer Data Platform.

Topics: customer journey real-time marketing customer experience Customer Data Platform customer journey orchestration cdp omnichannel marketing cross-channel