Customer Data Platform Benchmark report explains what a CDP can do

Confused about Customer Data Platforms and how they can benefit your marketing strategies and campaigns? Well, you’re not alone! A new Winterberry Group report holds the answers you need. It clarifies what should be regarded as the core capabilities of a CDP, which capabilities are ‘nice to have’, and what strengths are exhibited by various categories of the technology. It also gives an overview of the market and where it’s headed. Learn more about what defines a CDP in the extract below, or download the full report here.

Topics: data management customer data Customer Data Platform cdp martech CDP market

New report says BlueVenn’s CDP capabilities surpass industry benchmarks

According to Winterberry Group’s analysis, the capabilities of BlueVenn’s CDP are industry leading; report provides clarity as to what core capabilities a CDP should have and how they deliver best value to marketers

Topics: data management Customer Data Platform marketing data data unification cdp Latest News & Press Releases martech CDP market