Build or buy a CDP? 6 critical factors to consider when making your decision

A Customer Data Platform has the potential to revolutionize your business by ingesting data from each one of your marketing platforms, unifying it to create a single source of truth for customer data, then using that information to power marketing campaigns for better prediction, targeting and personalization. But the decision to build or buy a CDP isn’t one that any company should take lightly, as it will have repercussions throughout your brand for months, or even years, to come. It will affect the setup time before you can start benefiting from your new technology, it will affect the costs you’ll need to factor into the budget, and it will have lasting impact on your ability to compete in what, at the moment, is a very turbulent and uncertain market.

Topics: data management Customer Data Platform data unification cdp martech CDP market

How can retailers benefit from a CDP?

A use case is a statement of what a marketer wants to get out of a project, system or platform. Whether they work for a single or multi-brand retailer, if the business operates on at least two channels, marketers are going to face these use cases as the Top 5 requirements for a Customer Data Platform (CDP):

Topics: data management Data Quality retail data ownership Customer Data Platform marketing automation cdp omnichannel marketing compliance

How a CDP helps you to comply with data protection legislation

When it comes to data protection, a storm has long been brewing. First came worries about Alexa eavesdropping in people’s homes and recording conversations (in November 2018 a New Hampshire judge ruled that audio captured in the home of a murder victim could be used as evidence in court). Then the Cambridge Analytica-Facebook scandal broke, with data harvested off people’s Facebook accounts being used to drive political advertising, potentially affecting the U.S. election result. Consumers’ growing concern has led to harsh new data protection regulations – GDPR came into force in Europe on 25th May 2018, then the California Consumer Privacy Act became effective in the state on 1st January 2020.

Topics: privacy GDPR data privacy Customer Data Platform California Consumer Privacy Act cdp compliance CCPA

Customer Data Platform Benchmark report explains what a CDP can do

Confused about Customer Data Platforms and how they can benefit your marketing strategies and campaigns? Well, you’re not alone! A new Winterberry Group report holds the answers you need. It clarifies what should be regarded as the core capabilities of a CDP, which capabilities are ‘nice to have’, and what strengths are exhibited by various categories of the technology. It also gives an overview of the market and where it’s headed. Learn more about what defines a CDP in the extract below, or download the full report here.

Topics: data management customer data Customer Data Platform cdp martech CDP market

New report says BlueVenn’s CDP capabilities surpass industry benchmarks

According to Winterberry Group’s analysis, the capabilities of BlueVenn’s CDP are industry leading; report provides clarity as to what core capabilities a CDP should have and how they deliver best value to marketers

Topics: data management Customer Data Platform marketing data data unification cdp Latest News & Press Releases martech CDP market

This Christmas, Better Data = Better Marketing

reindeerAt Christmas time retailers will find they have an absolute deluge of customer data coming in. Names, email addresses, postal codes, product preferences, purchase and card details, real-time behavioral insights, delivery preferences – that’s a lot of stuff to store and process. If you’re not careful, you’ll end up in a festive jumble with money being wasted all over the shop at a time of year when profit really counts.

Topics: Single Customer View data cleansing Data Quality retail data cleaning Customer Data Platform clean data cdp

BlueVenn Engage 2019.4: our Omnichannel Marketing Hub just got better

BlueVenn considers delivering operational excellence through continuous improvement to be a core value. For that reason, we keep an ear to the ground to make sure we understand the common problems our customers are running up against and the functions they’d find it useful to have. Our updates are not made simply for the sake of it, they’re there to make users’ lives easier and to help them maximize their profits. BlueVenn Engage is our module designed to activate data from the Customer Data Platform, to help users to analyze and segment their customer data for perfectly targeted campaigns across every channel – and it just got better. Here’s how.

Topics: data management customer data personal data data ownership BlueVenn update Customer Data Platform cdp

Avanci partners BlueVenn to launch its CDP in France, Switzerland, Belgium

BRISTOL, England and TOURS, France, (November, 2019) 

BlueVenn, creator of a leading, award-winning Customer Data Platform (CDP), has signed an agreement with Avanci, France's most experienced multi-channel database marketing agency, to deliver its end-to-end CDP and multi-channel marketing hub to French speaking organizations in France, Switzerland and Belgium.

Under the terms of the partnership, Avanci will provide a full sales, implementation and support package to deliver BlueVenn's highly-regarded CDP technology in the agreed countries. The partnership is the first of its kind in France, with organizations set to benefit from Avanci's extensive expertise in database marketing, alongside BlueVenn's technology that provides B2C and B2B brands with a better understanding of their customers and the ability to deliver highly targeted, personalized and compliant marketing campaigns.

Topics: Customer Data Platform marketing automation cdp Latest News & Press Releases partner

How a CDP can deliver the Holy Grail: real-time, cross-channel marketing

The Holy Grail. Originally a title given to the cup used by Christ at the last supper, which has been much sought after but never found, this term has come to represent something extremely difficult – perhaps impossible – to find or get. For many years, marketers around the globe have been attempting to realize their own Holy Grail of ‘real-time, cross-channel marketing’, yet many have failed in this quest. Now, a marketing tool has emerged that promises to make this dream a reality: the Customer Data Platform.

Topics: customer journey real-time marketing customer experience Customer Data Platform customer journey orchestration cdp omnichannel marketing cross-channel

How does a CDP help with data compliance?

Data privacy is a hot topic these days, with the General Data Protection Regulation (GDPR) enforcing stricter guidelines for the use of personal data for EU citizens and the forthcoming California Consumer Privacy Act (CCPA) offering stringent powers to consumers who feel that their personal data has been misused.

These data management regulations, and similar laws in countries like Australia, Japan and Brazil, are starting to put pressure on organizations to establish systems and processes that demonstrate the responsible use of customer data.

Topics: data protection GDPR data privacy personal data data unification cdp compliance CCPA