How a Customer Data Platform Helps You to Comply with the California Consumer Privacy Act & GDPR

During the lead up to the introduction of the General Data Protection Regulations (GDPR), customer data, privacy and consent for marketing became the obsession for pretty much every business across Europe. And now "GDPR mania" is set to come to the US, with the announcement that California is due to implement its own similar regulations known as the California Consumer Privacy Act (CCPA).

Due to come into effect on January 1st 2020, this new set of regulations is considered by some to be the most robust privacy protection measure ever seen in the United States.

In parallel, according to leading analyst firm Gartner, between 5% to 20% of organizations have now adopted a Customer Data Platform (CDP), and many organizations across Europe have been investing in CDP technology to help mitigate risks borne out of the GDPR.

Topics: California Consumer Privacy Act