BlueVenn Engage 2020.1: new release adds CDP-powered email marketing

A core focus for the 2020.1 release of BlueVenn Engage centers on the official release of a new, embedded email editor and email marketing engine. This new email marketing module enables BlueVenn users to design, personalize and execute email campaigns and triggered messages directly from BlueVenn, thus removing the need to work in multiple platforms.

For our multi-brand and multi-national clients, we’ve also enabled new channel security features in BlueVenn Engage that ensure marketing teams working with multiple brands can manage the various data caches and campaigns and keep them separate within one system.

Finally, we’ve made some enhancements to the real-time engine for triggered campaigns, along with a host of other performance updates.

Topics: BlueVenn real-time marketing BlueVenn update Email

BlueVenn Engage 2019.4: our Omnichannel Marketing Hub just got better

BlueVenn considers delivering operational excellence through continuous improvement to be a core value. For that reason, we keep an ear to the ground to make sure we understand the common problems our customers are running up against and the functions they’d find it useful to have. Our updates are not made simply for the sake of it, they’re there to make users’ lives easier and to help them maximize their profits. BlueVenn Engage is our module designed to activate data from the Customer Data Platform, to help users to analyze and segment their customer data for perfectly targeted campaigns across every channel – and it just got better. Here’s how.

Topics: data management customer data personal data data ownership BlueVenn update Customer Data Platform cdp

What's New in the BlueVenn Marketing Hub 2019.2 Update?

New connectors and enhanced customer analytics functionality released today for BlueVenn ENGAGE, PLUS 150 new data connectors for BlueVenn UNIFY

As part of BlueVenn’s quarterly cycle of product updates we have today released a collection of new execution channel integrations and customer analytics functionality for BlueVenn ENGAGE. There are also 150 new integrations for ingesting data into the BlueVenn UNIFY Customer Data Platform.

Topics: BlueVenn update

BlueVenn ENGAGE 2019.1 Software Release

The new BlueVenn 2019.1 release is here - but with a new name - BlueVenn ENGAGE! This is to coincide with the launch of the new BlueVenn UNIFY product in March 2019. 

UNIFY is our new 2nd generation Customer Data Platform that delivers a marketer-controlled Single Customer View, and the ability to manage your customer data autonomously within the tool. 

As well as the new name, BlueVenn ENGAGE 2019.1 comes with a new User Interface, new Cascade Segmentation functionality, a range of administration enhancements to improve the speed and processing of campaigns, and an exciting preview of a new Attribution module.

Topics: BlueVenn update

What’s new in the BlueVenn 2018.3 release?

BlueVenn combines the ability to create a Single Customer View with award-winning omnichannel marketing automation capabilities. This week we’ve released a series of requested updates to the campaign planner and customer journey engine. These will further improve the testing, coordination and analysis of marketing campaigns.

Topics: BlueVenn update

BlueVenn 2018.2 Latest Software Release

The BlueVenn 2018.2 software update incorporates a host of new personalization, segmentation and data management capabilities, alongside performance enhancements and administrative improvements. By popular demand we alshave new integrations for Textlocal and Amazon S3.

Topics: BlueVenn update

What's in the BlueVenn 2018.1 update?

We’re pleased to announce that the latest BlueVenn software update, BlueVenn 2018.1, is available from March 30. In this installment, the R&D team has implemented a host of new features, including exciting new customer journey planning and cluster modeling.

Release date for BlueVenn 2018.1: March 30, 2018

Here are some of the highlights from this latest update:

Topics: BlueVenn update

What's in the BlueVenn 2017.4 update?

This year has been extremely busy for the BlueVenn R&D team. Not least with the creation of an ever-growing list of third-party connectors, to ensure the BlueVenn software integrates easily with your existing marketing stack. The team has also maintained quarterly software updates, and December marks the release of BlueVenn 2017.4, the fourth and final update for this year.

Key for this update has been extending the features for existing and new clients, as well as responding to user feedback to resolve issues and add new capabilities.

Release date for BlueVenn 2017.4: December 22, 2017. 

Here's are some of the highlights from this latest update.

Topics: BlueVenn update

What's in the BlueVenn 2017.3 update?

While the latest 2017.3 update for BlueVenn features a host of improvements, integrations and improved analysis tools, this release also includes significant enhanced campaign management features. This gives BlueVenn users a new ability to build and automate complex, multi-channel customer journeys, by allowing audiences to seamlessly flow from campaign to campaign. A new integration will also optimize how you create and execute Facebook advertising campaigns. 

Release Date for BlueVenn 2017.3: September 30, 2017. 

Here's a breakdown of new and improved functionality:

Topics: BlueVenn update

What’s in the BlueVenn 2017.2 update?

We’re pleased to announce that the latest update to the BlueVenn Customer Data Platform and marketing automation tools will be live from June 30, 2017, and contains a number of interesting new features.

There are some very exciting developments so I thought I'd take the time to write down some of these new features and enhancements:

Topics: BlueVenn update