From fiction to reality: real-time, cross-channel customer experience marketing

Every marketer wants to be doing real-time, cross-channel personalized marketing, but achieving this goal has traditionally been difficult with marketing automation platforms. Now it’s finally possible!

Topics: real-time marketing personalization triggered messaging omnichannel marketing Travel & Leisure cross-channel attribution

Why single touch attribution isn’t enough and how marketers can better it

Customer journeys don’t come down to a single touch point. Customers control how they interact with you and may engage a number of times before a purchase. Single touch attribution doesn’t account for the full scope of the customer journey and attribute revenue appropriately. Multi touch attribution, when used effectively, allows the marketer to turn insights into profitable changes to the customer journey.

Topics: customer journey marketing communications customer insight consumer insight customer journey orchestration attribution multi-touch attribution modeling