The days of plastering a message on a billboard or running an ad in a newspaper is not as effective as it once was. Not least because tracking the results of marketing spend using these traditional methods is much harder than through digital mediums.
Now, marketers have to utilize all their marketing channels to ensure that a message is seen, and heard. Moreover, that their brand is visible in the right place at the right time, no matter what digital channels consumers touch as part of their customer journey.
With so many marketing touchpoints and strategies to orchestrate, how can marketing departments better coordinate their efforts efficiently?