Why your personalized marketing needs to be better

When we look at a modern, data-driven approach to marketing, website personalization is one of the most successful strategy for connecting with customers on a one-to-one basis.

As a way of 'humanizing' digital marketing, personalization demonstrates that your brand cares about a customer’s individual needs, and that you are capable of (and dedicated to) meeting them.

As customers become more aware of their own digital footprint, and how their data is used for personalization, it’s something they have increasingly come to see as an expectation from all businesses they engage with.

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Show report: BlueVenn at TFM17

Our feet are sore. Our bodies are tired. Our brains ache. Some of us have even experienced the unique feeling of being inside a furry, hot, 7ft tall monster suit. But we’ve done it. We survived another Technology for Marketing (TFM) exhibition.

TFM is the only dedicated event of its type in the UK. Over the course of the two-day exhibition at the end of September, TFM hosted over 150 speakers delivering presentations across six theatres, more than 100 of the world’s leading martech vendors, and over 7,500 visitors to its home at London Olympia.

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Refining data is tough. Here’s how to make it easier

We’ve heard a lot of late about how data is the new oil. That’s largely because it is not only valuable, but the lifeblood of the economy. There’s another reason why the analogy is apt: like oil, data is often difficult to extract and expensive to refine.

Many companies are finding this out the hard way.

According to recent research we conducted, most marketers are caught in a conundrum. They realize that culling and synthesizing data is integral to taking a 360-degree single customer view. However, they also know that they’re over their heads when it comes to making sense of such data.

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How can B2B marketers make the best use of big data?

Utilizing big data for marketing is a practice best suited to B2C. It’s an assumption that many B2B companies struggle to shake off, and reports find that many B2B marketers still fail to find ways to use it effectively.

Fears about the validity, quality and disparate nature of data are legitimate reasons why marketers may be reluctant to put big data to use. However, there are data cleansing, enhancing and processes to unify a customer database to address these issues.

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Using predictive analytics for more relevant marketing

Predictive analytics, predictive modeling and the technology it powers has become one of the most exciting techniques in the marketing toolbox. One recent study found that 32% of US marketers hope to start using their data to predict customer trends in the next five years.

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Why you should leave your MSP and buy a Customer Data Platform

Marketing moves fast. Before the world went digital (which wasn’t actually that long ago), marketing campaigns were predominately created for TV, radio and most of all print. As such, commercial printers were the go-to place to fulfill an organization’s advertisement, brochure or direct mail needs. Then came new marketing channels, making the others look old fashioned: online ads, social media, email, mobile and more.

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Happy Birthday, John Venn! Five fun facts about our favorite mathematician

BlueLull. BlueLiebniz. BlueEuler. If our name had been inspired by anyone else, BlueVenn just wouldn’t be the same. Sure, John Venn may not have been the first to use schematic diagrams to represent set collections and all their possible logical relations, but unlike those before him, he was the first to popularize them.

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A belief in customer-obsession must start from the top

The biggest brands in the world have a lot of money in their marketing and advertising budgets. And, in the so-called ‘Age of the Customer’, much of this money is spent on demonstrating customer obsession; that delivering the optimal customer experience is at the core of everything they do.

While it is great to have brand ambassadors, such as a YouTube vlogger who will wax lyrical about a brand’s products to tens of millions of subscribers, organizations need to look closer to home to ensure that their customer-focused attitude is authentic. They need to look to the very top.

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BlueVenn announce JOIN 2017 data marketing conference in Las Vegas

BlueVenn is incredibly excited to announce JOIN 2017, a data marketing conference for marketing and insight professionals, held at the Aria Hotel & Resort in Las Vegas, November 2-3, 2017.

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Four ways B2B organizations are using AI and predictive

It’s easy to get excited about the use of artificial intelligence (AI) - such as predictive analytics and machine learning - in B2B marketing. It seems like only a few years ago that virtual assistants using speech recognition, customer service chatbots and machine learning-optimized recommendations seemed like the stuff of science fiction.

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