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Sony CRM gets boost from BlueVenn for better customer insights


Customer selection, campaign planning, analysis and reporting tools to be deployed throughout Europe, empowering Sony with better customer insight and more effective marketing.

BlueVenn, the international multi-channel marketing software company, today announces that Sony has selected its software as part of an EU-wide program to improve customer understanding, make better use of customer data and improve its customer relationship management (CRM) capability.

Sony, the world’s leading digital entertainment company, has purchased BlueVenn solutions for analysis, campaign management and reporting. The first phase of the implementation will see the system deployed across the UK, France, The Netherlands, Poland and Italy, with 36 countries across Europe to follow.

BlueVenn will provide the ability to analyze customer data from multiple sources and gain a 360-degree view of customer intelligence. This will allow Sony to segment customers in order to target CRM campaigns at selected groups and analyze the effectiveness of these campaigns. At a local level, BlueVenn solutions will enable countries to drive their own local marketing activities using local knowledge with local messaging and specific initiatives. 

We were particularly impressed by BlueVenn’s approach to customer management and by the ease of use of the software. We also needed a system that would be compatible with and accept data from many sources.
Christian Luecke, General Manager Consumer Marketing TV & Online Marketing, Sony Europe

BlueVenn said:

Sony understands the benefit of supporting customers by providing the relevant information to the customer through the right channel in order to maximize customer engagement. The customer is central to many successful organizations’ business strategies. Sony will now gain detailed insight into customer groups and customer life stages. The improved targeting and a better understanding of campaign performance is sure to help Sony remain a worldwide leader in its sector.

About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company’s European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

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