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Show report: BlueVenn at TFM17

TFM17Our feet are sore. Our bodies are tired. Our brains ache. Some of us have even experienced the unique feeling of being inside a furry, hot, 7ft tall monster suit. But we’ve done it. We survived another Technology for Marketing (TFM) exhibition.

TFM is the only dedicated event of its type in the UK. Over the course of the two-day exhibition at the end of September, TFM hosted over 150 speakers delivering presentations across six theatres, more than 100 of the world’s leading martech vendors, and over 7,500 visitors to its home at London Olympia.

TFM was more than an opportunity to see the latest in marketing technology. It gave exhibitors the opportunity to break out of the confines of the office, let loose and get the venue buzzing. So, while visitors could learn the latest on marketing automation, data and analytics, content marketing, social and AI, they could also enjoy a head massage, race an F1 simulator, fly like a bird with virtual reality and, of course, meet BlueVenn’s very own mythical beast of marketing.

Such was the popularity of last year’s cuddly beast toys, we decided to take the only logical next step – our very own, life-sized marketing beast mascot!

The BlueVenn beast

We’re delighted that so many visitors to our stand were pleased to see him, and that he brought a lot of smiles to a lot of people. If not event security, who weren’t so keen when the beast decided to wander too far from his patch. But then, if he didn’t, we wouldn’t have experienced a priceless moment like this…

Beastly exploits aside, at BlueVenn stand T456 the team were on hand to give live presentations of our Customer Data Platform, demonstrating how a foundation of unified customer data can create targeted customers segments, build multi-channel customer journeys and real-time personalization strategies across web and email.

The BlueVenn team at TFM17

TFM17 was also an opportunity to hear from our very special guest.  We flew US marketing technology analyst David Raab over from the US, to deliver his presentation Are Customer Data Platforms the new source of truth or too good to be true? at the Marketing Automation and Email Marketing theatre.

If you missed the opportunity to hear from him at TFM (or wanted a reminder if you did grab a seat, then great news! You can access David's presentation slide deck here.

Don’t forget, if you couldn’t get to London Olympia for this year’s TFM, we also run regular live demonstrations of the BlueVenn software, or you can always book your own one-to-one consultation.

We hope see you all next year for TFM18!

Watch the BlueVenn Customer Data Platform demo

LIVE NEXT at: 10am EST / 3pm GMT on January 26, 2021

Register to watch how to combine customer analytics and real-time, omnichannel customer journey tools to create personalized and contextual customer experiences in this BlueVenn Customer Data Platform software demonstration. In the session we’ll define how to:

  • Use predictive analytics to make real-time decisions that positively affect the customer journey
  • Improve targeting of campaigns using customer segmentation and RFV analysis
  • Use real-time personalization to better engage customers
  • Integrate online and offline channels into the BlueVenn Customer Data Platform to create a true Single Customer View 


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