Seaton Publishing Company selects BlueVenn for Customer Data Platform development & omnichannel marketing automation

BlueVenn will design and manage a unified CDP to aggregate customer data from all areas of the business. Deliverables include BlueVenn’s Agency Services to produce a targeted growth model and provide multi-channel marketing orchestration services for email and direct mail using the BlueVenn Marketing Hub. The BlueVenn Agency Services team will also provide comprehensive reporting and analytics, whilst Seaton Publishing will leverage BlueVenn’s end-to-end, data-optimized marketing solutions to drive audience growth, engagement, retention and customer profitability.

the-mercury-seaton-logoRaleigh, NC, September 17, 2019: BlueVenn has been selected by Seaton Publishing Company to drive multi-channel audience acquisition, engagement and retention, using the BlueVenn Agency Services team who will provide a full managed service using its Customer Data Platform.

Seaton Publishing Company (SPC) is a family-owned community newspaper company that operates newspapers in Kansas, Nebraska, Wyoming, South Dakota and Colorado. SPC will use BlueVenn’s technology and rich newsmedia expertise to provide an end-to-end solution designed to improve customer development, retention and value. This includes providing a 360-degree customer view and the execution of BlueVenn’s unique Customer Lifecycle Management curriculum, currently utilized by 300 news media brands across North America to optimize marketing performance.

Commenting on the collaboration, Daniel Williams, BlueVenn’s principle consultant, stated

Seaton is a family-owned company that is committed to providing quality local journalism and services to inform the communities it serves. We are privileged to support its vision for community media by leveraging our technology and expertise to drive revenue diversification and business transformation.

Jay Seaton, Executive Vice President and Publisher at Grand Junction Media, Inc. commented,

After participating in The ROUNDTABLE at Vail these past two years, my brother and I have recognized the urgency to embrace a data-optimized approach to audience growth and monetization. Seaton’s partnership with BlueVenn will enable us to implement such an approach quickly, effectively and cost-efficiently. We can’t wait to get started.

BlueVenn's Agency Services team applies best practice in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of these services is the BlueVenn Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences.

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About BlueVenn

Today, BlueVenn serves a global client community, including more than 500 local media companies, to engineer end-to-end, data-optimized marketing processes that grow, activate, engage and monetize audiences. Companies like GateHouse Media, Gannett, Tribune Publishing, Lee Enterprises, Minneapolis Star Tribune, Adams Publishing and The Dallas Morning News leverage BlueVenn’s world-class technology and unparalleled industry expertise to build the volume and value of customers.

The company is headquartered in Bristol, UK and Raleigh, NC.

About Seaton Publishing Company

Seaton Publishing Company was started in 1915 when Fay N. Seaton purchased The Mercury in Manhattan, Kansas. The Seaton family has since acquired newspapers in Nebraska, Wyoming, South Dakota, and Colorado. Seaton Publishing Company is also affiliated with the Manhattan Broadcasting Group, which includes three FM and one AM radio station in the Manhattan, Kansas area. The family remains committed to quality local journalism in the communities it serves.


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