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Rabobank turn to BlueVenn for enterprise-wide marketing


BlueVenn, the international multichannel marketing software company, today announced that Rabobank, a large Netherlands-headquartered financial institution, has selected BlueVenn to incorporate its full range of marketing capabilities into Rabobank’s global marketing system, creating a fully integrated marketing solution throughout its extensive network of local banks and offices.

Having already established a successful relationship with BlueVenn to centrally manage marketing campaigns, Rabobank wanted to extend these capabilities on to its 170 branches and offices, to serve more than 1000 corporate and local users. After a review of solution providers, the BlueVenn was chosen for its advanced functionality, scalability and ease-of-use. Its Intelligent Marketing suite offered a comprehensive solution that will enable users enterprise-wide to take advantage of new integrated capabilities, including analysis, campaign management and reporting.

By putting BlueVenn into the hands of its branch marketing staff, Rabobank can better target its marketing to customers and prospects to improve campaign results and marketing performance, while better synchronizing marketing processes and data with central marketing operations and its Siebel CRM system.

BlueVenn emerged as the clear choice to bring these powerful marketing capabilities to all of Rabobank. After proving itself at our central marketing offices, BlueVenn has shown that its marketing solutions have the scalability, user-friendliness and robustness to quickly roll out to our entire network of branches and offices, while ensuring their widespread use.
Bert van Vugt, Information Manager, Rabobank

Using the BlueVenn flagship blueANALYZER products, Rabobank marketers will retrieve customer data and examine individual elements, easily profile individual members, and create powerful customer insight to more clearly understand members’ reaction to previous marketing efforts. With blueCAMPAIGNER, the company can effectively manage and automate multichannel campaigns coordinated centrally and locally. By using blueREPORTER, an add-in module for Microsoft Excel, Rabobank marketers will be able to generate revealing data summaries and list reports, sharing this information with relevant decision-makers throughout the bank.

BlueVenn said:

Rabobank’s network of marketing users will now have the necessary tools to not only plan, manage and execute campaigns but also be able to better target and track their marketing efforts to improve results.
Empowering its branch network with this capability, Rabobank can enrich its customer relationships by acting on invaluable information gained at the local level. We are honored to be part of this endeavor.

About Rabobank

Rabobank Group is a full-range financial services provider founded on cooperative principles. We are a global leader in Food and Agri financing and in sustainability-oriented banking. The Group comprises 174 independent local Dutch Rabobanks, a central organization (Rabobank Nederland), and a large number of specialized international offices and subsidiaries. The Rabobank Group has the highest credit rating (AAA), awarded by Moody’s and Standard & Poor’s. In terms of Tier 1 Capital, Rabobank is among the world’s fifteen largest financial institutions.


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