- BlueVenn will deliver and manage a unified CDP to aggregate customer data from all areas of the business
- Pittsburgh Post-Gazette will utilize BlueVenn’s end-to-end, data-optimized marketing solutions to drive audience growth and customer profitability
Raleigh, NC, April 25, 2019: BlueVenn, the news media’s leading full-service provider of data-optimized omnichannel marketing solutions, has been selected by the Pittsburgh Post-Gazette to drive an ambitious multi-channel audience strategy.
The Pittsburgh Post-Gazette is Western Pennsylvania’s largest newspaper and will use BlueVenn’s technology and rich news media expertise to provide an end-to-end solution designed to meaningfully improve customer development, retention and value. This includes providing a 360-degree customer view and the execution of BlueVenn’s unique Customer Lifecycle Marketing curriculum, currently utilized by 300 news media brands across North America to optimize marketing performance.
Commenting on the collaboration, Tom Ratkovich, former president of LEAP Media Solutions, which has recently merged with Bluevenn, stated, “We are very appreciative of the opportunity to collaborate with the Pittsburgh Post-Gazette. They not only have smart, aggressive leadership, but a very talented marketing and audience team that will maximize the value of the BlueVenn solution set.”
Lisa Hurm, Vice President/General Manager at the Post-Gazette commented, “The decision to collaborate with BlueVenn is a major one for our company. BlueVenn’s end-to-end approach will free our executive team to focus on crafting our business strategy while ensuring the execution of that strategy is elevated by BlueVenn’s data-optimized approach.”
BlueVenn specializes in the media industry, applying best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences.
About the Pittsburgh Post-Gazette
The Pittsburgh Post-Gazette is Western Pennsylvania's largest newspaper and post-gazette.com is the region's most visited news website, together reaching nearly 1 million people each week. The Post-Gazette provides unparalleled reporting and commentary on Pittsburgh's sports teams - the Steelers, Penguins, Pirates and the University of Pittsburgh - plus award-winning local, national and international news coverage.
The Post-Gazette won a Pulitzer in 2019 for its coverage of the Pittsburgh synagogue shooting.
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- Using predictive analytics to make real-time decisions that positively affect the customer journey
- Improving targeting of campaigns using customer segmentation and RFV analysis
- Using real-time personalization to better engage customers
- Integrating online and offline channels into the BlueVenn Customer Data Platform to create a true Single Customer View