What's New in the BlueVenn Marketing Hub 2019.2 Update?

New connectors and enhanced customer analytics functionality released today for BlueVenn ENGAGE, PLUS 150 new data connectors for BlueVenn UNIFY

As part of BlueVenn’s quarterly cycle of product updates we have today released a collection of new execution channel integrations and customer analytics functionality for BlueVenn ENGAGE. There are also 150 new integrations for ingesting data into the BlueVenn UNIFY Customer Data Platform.

What’s the Difference Between a CDP and a CRM (and why should you care)?

Customer Data Platform Series: 1 of 5

Over the next 5 weeks, read a new blog each week from our CDP Series as our CMO helps you to understand the CDP landscape, capabilities and functionality.

Gartner's 2018 Marketing Technology Survey suggests that 52% of enterprise marketers have already fully deployed a Customer Data Platform (CDP), while 26% are in the process of deploying one and a further 12% plan to do so within two years. That means 90% of the respondents are invested in CDPs, a very high proportion of the market considering the technology has only come to the forefront in the past three or four years.
 
However, dig deeper into the research and you find that 51% of the self-proclaimed CDP-equipped organizations said that their CDP was their Customer Relationship Management (CRM) system, with 11% of these naming Salesforce as their CDP. It's worth noting that in November 2018, when the survey was issued, Salesforce was vehemently against the idea of a CDP, and that even today the provider is still in the process of developing one.

Topics: BlueVenn Marketing customer data customer experience Customer Data Platform marketing data cdp

BlueVenn Wins ‘Data-Driven Product of the Year 2019 at London DataIQ Awards

July 11, 2019

BlueVenn, the leading (and multiple award-winning) Customer Data Platform vendor, was yesterday announced as the winner of the best ‘Data Driven Product or Service (Data Titan)’ at the Data IQ 2019 awards ceremony in London.

Data IQ is a very well regarded publisher by the UK database marketing professional community, and as such a Data IQ award is one of the most coveted in the industry. It runs numerous events, seminars and publications each year with a focus and intelligence on data analytics, data science and the importance of data compliance and best practice in B2C and B2B marketing.

Topics: Latest News & Press Releases

BlueVenn and London Research release customer data platform maturity model

June 4, 2019

More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research.

The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one.

Topics: Latest News & Press Releases

6 Proof Points to Secure Budget for a Customer Data Platform Investment

The hardest aspect of being a marketing leader is often needing to prove the ROI of marketing initiatives.

The next is justifying a major marketing investment and providing the budget-holders with compelling evidence that gets you the sign-off to make a purchase.

A marketing technology investment, such as a Customer Data Platform purchase, is often significant and requires you to create a well thought-out business case, which often requires input of 3rd party statistics, to offer proof points in favor of the purchase.

Topics: cdp

BlueVenn ENGAGE 2019.1 Software Release

The new BlueVenn 2019.1 release is here - but with a new name - BlueVenn ENGAGE! This is to coincide with the launch of the new BlueVenn UNIFY product in March 2019. 

UNIFY is our new 2nd generation Customer Data Platform that delivers a marketer-controlled Single Customer View, and the ability to manage your customer data autonomously within the tool. 

As well as the new name, BlueVenn ENGAGE 2019.1 comes with a new User Interface, new Cascade Segmentation functionality, a range of administration enhancements to improve the speed and processing of campaigns, and an exciting preview of a new Attribution module.

Topics: BlueVenn update

With Salesforce, Adobe and Oracle announcing their CDP offerings it’s time for RealCDP Certification

These past few weeks have given Customer Data Platforms a lot of press in the marketing technology world following the announcements from the three big marketing clouds that they will be adding CDP-like components to their “integrated” cloud solutions.

The first announcement came on March 25th with the U-turn from Salesforce, having previously debunked the CDP as "a passing FAD" in 2018. Although it's great that Salesforce now recognizes the importance of unifying customer data, the article focuses more on the existing activation and execution tools that it has acquired over the years. 

How to Continually Optimize Data Quality using a Customer Data Platform

Poor quality data is the result of numerous errors that can progressively ruin the success of your marketing campaigns. In fact, according to IDG, poor data quality is one of the modern marketer’s biggest concerns, with 66% of those polled declaring data quality and accuracy as a “top priority”. 

Inaccurate names, addresses and contact details, along with duplicate records and decayed information, will distort your view of a customer, resulting in poor campaign results and inaccurate insights. Worse still, it creates a bad experience for your customers whereby they either miss out on a specific offer, are targeted wrongly or receive the same message multiple times.

Topics: BlueVenn Marketing customer journey customer data bad data Data Quality customer engagement data privacy customer insight data cleaning data analysis Customer Data Platform marketing data data analytics clean data marketing database cdp

Using Customer Lifetime Value to Transform not Wreck your Business

When calculated correctly, Customer Lifetime Value is possibly the most commercially valuable insight at the disposal of the marketing team. However, if calculated wrongly it can be a fast-track way to wreck marketing effectiveness and destroy a business!

An accurate view of Lifetime Value can be used as a primary measurement to predict an individual's potential value to the business and to track the success or failure at each step of the customer's journey in obtaining that potential value.

Topics: lifetime value customer retention customer loyalty customer lifecycle

What is Predictive Analytics and how can you use it to improve your marketing?

The chance to see into the future and know how much a customer is going to spend with you is an opportunity that no business would ever turn down. Unfortunately, without any time-traveling DeLoreans, crystal balls (or an incredible discovery by a quantum physicist) this isn’t likely to happen any time soon.

The closest thing that we have to a crystal ball in marketing is predictive analytics – a technique that is much older than you might think, with origins that go back as far as the 1940s. 

Topics: predictive analytics