BlueVenn wins “Best Overall Marketing Campaign Management Solution” at the MarTech Breakthrough Awards

Bristol, UK and Boston, USA - Aug. 24, 2018: BlueVenn, the first Customer Data Platform to integrate omnichannel marketing automation tools into its data unification solution, has been announced as the winner of the 2018 MarTech Breakthrough Award for “Best Overall Marketing Campaign Management Solution.” This first place has been awarded by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry.

What Are the Customer Lifecycle Stages?

The customer lifecycle describes the various stages that a customer goes through before, during and after they complete a transaction with a brand. Customer lifecycle marketing is therefore the strategy (and execution of that strategy) by marketers to ensure that customers firstly, can navigate those stages easily, and secondly, to affect those stages so they can optimize the revenue potential or lifetime value of the customer.

Whilst there are many naming conventions for the customer lifecycle stages, most customer lifecycle models generally follow these five stages: awareness, consideration, purchase, advocacy and loyalty. For clarity, here is how I would define these stages:

Topics: customer lifecycle

MarTech Advisor Asks IM Group's CRM Director How to Choose the Right Customer Data Platform

Howard Ormesher, CRM Director at IM Group was interviewed in July 2018 to get his advice and tips on how to select the right Customer Data Platform vendor. In it he covers the importance of gathering requirements and obtaining buy-in across the business from the outset. We thought Howard's advice was so good we just had to share it here on our blog!

Read the full MarTech Advisor interview here or carry on to get our reactions to the article.

Topics: martech advisor

Customer Loyalty: What Is It & How Do You Improve It?

Gone are the days when a customer used to be loyal to a brand by default. The abundance of choice in today’s world, the increased competition from digital disruptors like Amazon and eBay, and the accessibility of reviews and third party recommendations all make building a customer loyalty strategy more difficult than ever.

Topics: customer loyalty customer retention Customer Data Platform

Why Is Data Analytics Important in Marketing?

Data analytics is an essential function of any marketing department, but sadly underutilized for a variety of reasons. Firstly, the analysis and preparation of data is rarely the reason that marketers get into the profession. Often a skill that comes with IT and technical-related jobs, data crunching is not always a task that is as glamorous as working on creatives, the brand positioning or briefing in the latest advertisement.

Topics: data analytics

Three Journey Orchestration Tips to Improve the Customer Experience

Optimizing the customer experience should be a top priority for every business! Whether this is to boost customer loyalty, create differentiation from your competitors, or provide the best brand experience for your customers, it's essential that organizations focus their efforts on delivering truly personalized and consistent experiences across all offline and online channels.

Topics: customer journey orchestration

How a Customer Data Platform Helps You to Comply with the California Consumer Privacy Act & GDPR

During the lead up to the introduction of the General Data Protection Regulations (GDPR), customer data, privacy and consent for marketing became the obsession for pretty much every business across Europe. And now "GDPR mania" is set to come to the US, with the announcement that California is due to implement its own similar regulations known as the California Consumer Privacy Act (CCPA).

Due to come into effect on January 1st 2020, this new set of regulations is considered by some to be the most robust privacy protection measure ever seen in the United States.

In parallel, according to leading analyst firm Gartner, between 5% to 20% of organizations have now adopted a Customer Data Platform (CDP), and many organizations across Europe have been investing in CDP technology to help mitigate risks borne out of the GDPR.

Topics: California Consumer Privacy Act

Why Customer Insight Is Important and Why Your Business Should Be Utilizing It?

Customer insight is all about analyzing data to better understand your customers, helping you make better decisions about how, when and what to sell them.

These better decisions will result in campaigns or strategies becoming more effective and more efficient, resulting in increased profitability.

CMOs are under great pressure to prove a return on investment, resulting in them looking for ways to reduce potentially wasted budget and be more targeted with campaigns and advertising strategies.

Topics: customer insight

How Insurers Can Build Better Relationships with Their Customers

There can’t be many industries beyond insurance where customers purchase a product in the hope of never using it. Unlike other sectors, who have the opportunity to engage with their customers and build relationships with them through regular and continued service, only rarely will those who buy insurance products experience what they really have to offer. With so many customers putting very little value in insurance, it's little wonder that price – rather than brand, reputation or service – becomes the main motivator for purchase.

BlueVenn 2018.2 Latest Software Release

The BlueVenn 2018.2 software update incorporates a host of new personalization, segmentation and data management capabilities, alongside performance enhancements and administrative improvements. By popular demand we alshave new integrations for Textlocal and Amazon S3.

Topics: BlueVenn update