New report says BlueVenn’s CDP capabilities surpass industry benchmarks

winterberry-coverAccording to Winterberry Group’s analysis, the capabilities of BlueVenn’s CDP are industry leading; report provides clarity as to what core capabilities a CDP should have and how they deliver best value to marketers

Bristol, UK and Raleigh, US — Dec. 20, 2019

BlueVenn (www.bluevenn.com), creators of a leading, award-winning Customer Data Platform (CDP), has released a report by Winterberry Group (www.winterberrygroup.com) finding BlueVenn’s CDP’s capabilities are industry leading.

The report, “Customer Data Platform benchmark,” analyzes the core and adjacent capabilities of CDPs, as well as providing clarification as to what CDPs should have and how they best deliver value to marketers. The report can be viewed at: www.bluevenn.com/cdpbenchmark.

“Our goal is to enable an organization to fully utilize all their available customer data with marketer-controlled data management tools, then use it to power campaigns by embedding tools for insight, segmentation and cross-channel marketing automation,” said Steve Klin, CEO of BlueVenn. “This recognition of the depth of BlueVenn’s capabilities by Winterberry Group is gratifying, and the report also provides an insightful viewpoint of the CDP market that I hope will help marketers and business leaders to understand its challenges better.”

“The capabilities of BlueVenn’s CDP exceed industry benchmarks in delivering an end-to-end solution to the long-existing challenge of creating a persistent, universal customer profile, and the ability to activate the data into targeted, cross-channel marketing campaigns,” said Michael Harrison, managing partner at Winterberry Group. “In addition to the benchmarking of BlueVenn’s CDP, the report provides answers to marketers’ many questions about CDPs.”

The BlueVenn and Winterberry Group report gives clarity on the CDP market by outlining:

  • The core capabilities of all true CDPs
  • CDP trends and market dynamics
  • Adjacent/alternative solutions and how they compare to CDPs

About BlueVenn

BlueVenn provides marketers with all the data management, analytics, predictive insight and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. More than 400 brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solutions to improve the results of their cross-sell, up-sell, retention and acquisition efforts. BlueVenn has five offices, located across the US, UK and France.

About Winterberry Group

Winterberry Group (www.winterberrygroup.com) is a unique management consultancy that supports the growth of advertising, marketing, media, information and technology organizations. Winterberry Group helps clients to create custom strategies, capitalize on emerging opportunities and grow their value. For more information, please visit www.winterberrygroup.com and follow us on Twitter @WinterberryGrp.

Contacts:

Nicola Giles, BlueVenn, Tel +44 1179 435 800, marketing@bluevenn.com

Steve Stratz, Winterberry Group, Tel +1 206.300.9134, steve@relevanzpr.com

Topics: data management Customer Data Platform marketing data data unification cdp Latest News & Press Releases martech CDP market