Malin+Goetz, a family owned and operated apothecary brand, has chosen BlueVenn’s Customer Data Platform to amplify its ecommerce efforts and respond to its global customers across all of its integrated channels in real time. BlueVenn’s multifaceted solution helps Malin+Goetz get value from its entire customer database and gain access to real-time customer journey optimization tools.
BlueVenn eliminates the need for marketers to become data scientists by offering insights from all of the available customer data while minimizing the time spent on managing it. Empowered by greater customer intelligence, Malin+Goetz’s marketing team can now easily execute and manage highly targeted, data-driven campaigns. BlueVenn’s platform also seamlessly integrates with Magento, Malin+Goetz’s existing ecommerce platform— an essential requirement for the solution’s success.
“By plugging BlueVenn into our Magento platform we will able to develop a better understanding of our customer and prospect behavior, analyze product sales and identify new cross- and upsell opportunities, allowing us to market thoughtfully to our growing customer base. The direct access to our data gives us the power to create and launch multichannel, personalized, event-driven campaigns suited to both our business objectives and our evolving customer needs.”
Dominique Lagleva, Director of Marketing, Malin+Goetz.
Additional key features that made BlueVenn the platform of choice for Malin+Goetz:
- Single Customer View: BlueVenn constructs an aggregated, consistent and unified representation of each customer by utilizing the seamless data flow with Magento. Using the Single Customer View, marketers at Malin+Goetz can now monitor transactional activity, track sales and performance of individual products, and highlight opportunities for cross-selling and build customer loyalty.
- Dramatic campaign improvement: BlueVenn helps marketers to monitor customer behavior and adjust, adapt and remodel campaigns based on real-time data feeds.
- Real-time personalization: With the BlueRelevance module, Malin+Goetz marketers also have the ability to personalize the company’s website and campaigns, inject real-time ‘smart content’ like tailored recommendations, emails and landing pages, launch triggered campaigns and cart recovery strategies.
“We’re delighted to provide Malin+Goetz with a trustworthy foundation for analytics, segmentation and the creation of real-time customer journeys. BlueVenn’s mission to simplify customer data analytics for marketers fits perfectly with the idea of simplicity that is at the core of Malin+Goetz’s brand. We are excited that our powerful new set of tools for perfectly targeted marketing are part of Malin+Goetz’s on-going strategy to offer their clients a personalized customer journey.”
Steve Klin, CEO, BlueVenn
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About MALIN + GOETZ
MALIN+GOETZ is a family owned and operated New York apothecary and lab for women and men that offers simple skincare solutions. Each formulation blends trusted natural ingredients and advanced technologies to deliver exceptional results in the most gentle way for face, body and hair. MALIN+GOETZ products have won numerous beauty and grooming awards from a host of prestigious women's and men's magazines. Their iconic packaging and store architecture have also been recognized internationally and domestically for their wonderful design. For more information visit: www.malinandgoetz.com
BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform. Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.
BlueVenn’s clients have included Asos, Subaru UK, The Washington Post, Gannett, The American Automobile Association, AAA, Liverpool Victoria, BetFred, Domestic & General, lastminute.com and SunLife. www.bluevenn.com