BlueVenn will deliver and manage a unified customer database to aggregate customer data from all areas of the business
Honolulu Star-Advertiser will utilize BlueVenn’s marketing automation, analytics and modeling services to drive audience growth and customer profitability
Raleigh, NC, September 28, 2018: BlueVenn, the Customer Data Platform vendor specializing in customer analytics and omnichannel marketing solutions for media, digital and publishing organizations, today announced that it has been selected by the Honolulu Star-Advertiser to drive an ambitious multi-channel audience strategy.
The Honolulu Star-Advertiser is the largest daily newspaper in Hawaii and will use BlueVenn’s technology and rich news media expertise to provide an end-to-end solution designed to elevate customer development, retention and value. This includes providing a 360-degree customer view and the execution of BlueVenn’s unique Customer Lifecycle Marketing curriculum, currently utilized by 300 news media brands across North America to optimize their marketing potential.
Commenting on the collaboration, Tom Ratkovich, former president of LEAP Media Solutions, which has recently merged with Bluevenn, stated, “The Honolulu Star-Advertiser is widely recognized as an industry innovator. The BlueVenn team is very pleased to be selected as its partner in delivering data-optimized solutions that will contribute to paid subscriber growth, revenue diversification and improved operational efficiencies.”
Aaron Kotarek, Senior Vice President of Audience & Operations at Oahu Publications, Inc., the parent company of the Honolulu Star-Advertiser commented, “We are thrilled to work with BlueVenn. They will provide us with our first-ever consolidated view of our customers, which will be used to generate actionable customer insight and data-informed marketing campaigns. This will go a long way in supporting the marketing and advertising side of our organization.”
BlueVenn specializes in the media industry, applying best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Customer Data Platform, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences.
About the Honolulu Star-Advertiser
The Honolulu Star-Advertiser is the largest daily newspaper in Hawaii. It contains stories, investigative reporting, political news, research and the polling of issues that affect the people of Hawaii.
The newspaper was the winner of the Innovation Award at the 2018 Mega Conference and recognized as one of the "10 Newspapers That Do It Right 2018” by Editor & Publisher. The Star-Advertiser was also recently awarded four distinct 2018 International News Media Association global awards, including those for innovation, best use of digital technology, and building new and diversified revenue centers.
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- Using predictive analytics to make real-time decisions that positively affect the customer journey
- Improving targeting of campaigns using customer segmentation and RFV analysis
- Using real-time personalization to better engage customers
- Integrating online and offline channels into the BlueVenn Customer Data Platform to create a true Single Customer View