Foxtons chooses BlueVenn to optimize its customer data management and marketing automation

Foxtons chooses BlueVenn to optimize its customer data management and marketing automationBlueVenn, the award-winning Customer Data Platform vendor, today announced that Foxtons, London’s leading estate agency, has selected BlueVenn’s Customer Data Platform and Omnichannel Marketing Hub solution to improve its customer insights and ability to hyper-personalize the customer experience.

Foxtons, which was founded in 1981, focuses on providing an exceptional level of service to buyers, sellers, tenants and landlords throughout London. Foxtons will use BlueVenn’s technology to unify data sources from across the business into a Single Customer View, which will help the marketing team to better understand its customers’ needs and preferences, as well as automate the delivery of personalized cross-channel marketing campaigns.

Steve Rodgers, Marketing Director at Foxtons, said:

“Our business is focused on providing the level of service that helps London’s sellers, landlords and house hunters achieve the results they need. Data has always been at the heart of how we deliver this service, and BlueVenn’s Customer Data Platform will take our data capabilities to new heights. Utilising BlueVenn’s technology will help us to better view, analyze and activate our customer data, allowing us to create richer, more personalized and more effective communications.”

Steve Klin of BlueVenn said:

“We’re delighted to have the opportunity to work with Foxtons, a prestigious and well-established organization. This investment in BlueVenn shows the importance it places on its customers’ requirements, and will allow the company to continue its historic pattern of continuous growth and innovation. With our help, Foxtons will unlock the true value of its database while delighting its customers with a highly personalized service.”

About Foxtons

Foxtons is proud to be London’s leading estate agency, with over a thousand highly motivated professionals working across over 50 interconnected branches. Since 1981, our success has been underpinned by our ability to leverage our core strengths: our size, our coverage, our committed and expert teams, and our best-in-class technology, to deliver exceptional service and consistently great results for our customers.

About BlueVenn

BlueVenn provides marketers with all the analytics, predictive insight and omnichannel marketing automation capabilities they need. Powered by its Customer Data Platform, it works to create a real-time Single Customer View of every touchpoint, to help businesses utilize advanced segmentation, analytics and personalization to improve the customer experience and achieve acquisition and retention KPIs. More than 400 brands worldwide use BlueVenn’s omnichannel marketing and Customer Data Platform solutions. BlueVenn has 5 offices, located across the US, UK and France.

Topics: Latest News & Press Releases