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Domestic & General use BlueVenn for more efficient and effective customer analysis and insight

D&G and BlueVenn logos

27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts.

D&G required an intelligent solution to enhance its customer analysis, insight, segmentation and profiling activities, with an aim to better understand the performance of its marketing channels and gain a deeper understanding of customer behaviour.

To achieve these business objectives, D&G has appointed BlueVenn, vendors of customer analytics and omnichannel customer journey tools. The BlueVenn solution will enable D&G to extract actionable insight, launch more targeted campaigns and accurately measure the results of their efforts.

Stacie Maxey, Director of Database Marketing at Domestic & General, said:

We take great pride in understanding our customers so we can offer the very best products for them. Having a best in class analytical data model from BlueVenn provides a larger scope for analysis, which ensures we can respond to business queries more rapidly than ever.

BlueVenn’s analysis tools can help us keep a close eye on our marketing activity, as well as develop intelligence to drive future strategies.”

BlueVenn CEO Steve Klin, said:

We’ve had the pleasure of working with Domestic & General on a number of projects in the past, so are naturally delighted that it has chosen to deploy our tried and tested solutions again. BlueVenn look forward to providing the D&G Analytical Team with the capability to conduct more efficient and effective data analysis and improve the service D&G provides to its customers."


Domestic & General is the market-leading appliance care specialist in the UK and a growing provider in its international markets. D&G takes the worry out of appliance breakdowns for over 16 million customers, protecting over 22 million appliances and carried out over two million repairs last year alone.

Internationally, the business operates across a number of markets, most notably in Germany, Italy, France, Spain, Portugal and Australia. Find out more at


BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform. Combined with years of experience building Single Customer View databases for some of the largest B2C organisations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers. 

BlueVenn’s clients have included Sony, Next, Subaru, The Washington Post, The American Automobile Association, Lego, Liverpool Victoria, BetFred, and SunLife. Find out more at

Anthony Botibol, Marketing Director
0117 943 5800

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