New President of the Americas leads company expansion, unveils new product and global headquarters
BOSTON, MA & Bristol, UK October 27, 2016 -- With nearly two decades of experience in marketing automation and customer analytics, British martech powerhouse BlueVenn has formally launched operations in the US, announcing its headquarters in Boston. The company also introduced BlueVenn, its digital marketing platform that enables customer insight across multiple unrelated campaigns, in real-time.
“We are delighted to expand our operations, call Boston our home and are excited to bring BlueVenn’s deep customer analytic expertise directly to the US market with our newest offering,” said Curt Bloom, US President of Operations. “The BlueVenn platform has reinvented the way marketers are connecting with their audience enabling customer insight across multiple unrelated campaigns in real-time.”
BlueVenn’s powerful solution for identifying, segmenting, understanding and engaging with customers has successfully delivered measurable results for over 400 clients across the world, including renowned brands such as Lego, Subaru and AXA. The company continues to gain traction with X customers in the US. With its new US headquarters, the company will be able to serve its customers locally and expand its customer base significantly as its clients continue to move into the US market.
AAA has chosen the BlueVenn platform to empower its marketers to create multi-faceted, multi-channel marketing campaigns, and enhance the customer experience for its 55.6 million members, while escalating retention and acquisition efforts. The company plans to use BlueVenn to launch real-time triggered communications, improving the organization’s responsiveness and ability to create personalized web experiences, in addition to consolidating digital and offline sources.
“By utilizing the power of BlueVenn we are able to quickly analyze and segment past member behavior, and integrate real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns that can be deployed through e-channels, bricks and mortar or any other customer touchpoints,” said AAA CRM Data Warehouse Manager Glenda Selby. “We anticipate this will enable consistent, timely, and more relevant interactions.”
The BlueVenn platform offers marketers a Single Customer View, ‘Train-of-Thought’ analytics, and the ability to execute real-time, omnichannel customer journeys. At the heart of the new platform lies BlueVenn’s newly-developed ‘cross-journey communication’ function that allows marketers to automatically analyze and tag customer profiles and behaviors as they develop in a customer journey, providing deep analytics and actionable insight across an infinite number of marketing campaigns. Cross-journey communication ensures the maximum optimized customer experience, true, responsive multi-channel automation and real-time personalization.
The new BlueVenn platform is available in four editions based on business size and individual marketing requirements. To request a demo or to find out more, visit www.bluevenn.com
BlueVenn provides marketers with tools for powerful analytics, integrated campaign management, modeling, reporting and email communications through the BlueVenn Marketing Platform. Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.
BlueVenn’s clients include Sony, Next, Asos, Subaru, The Washington Post, Gannett, The American Automobile Association, Lego, Liverpool Victoria, BetFred, lastminute.com and SunLife. For more information please visit www.bluevenn.com