Bristol, UK and Boston, USA - Aug. 24, 2018: BlueVenn, the first Customer Data Platform to integrate omnichannel marketing automation tools into its data unification solution, has been announced as the winner of the 2018 MarTech Breakthrough Award for “Best Overall Marketing Campaign Management Solution.” This first place has been awarded by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry.
Commenting on the award win, BlueVenn's CEO Steve Klin said “Every marketer has fragmented data and I truly believe that BlueVenn is unrivalled at blending all this online and offline customer data together. I’m particularly proud of this award however, because it also highlights our platform’s unique, omnichannel campaign management and analytics capabilities.”
The BlueVenn Customer Data Platform was released in 2016, building on BlueVenn’s 20 year pedigree of providing analytics and multichannel campaign solutions for consumer-selling organizations. It was built from the ground up to provide a new real-time engine that could unify huge volumes of data from different areas of an organization, and then act as the single marketing automation hub to coordinate every campaign across email, direct mail, call centres, the website, SMS or any other marketing channel. BlueVenn’s clients are predominantly in the multi-channel retail, travel/leisure, finance and automotive industries that all have large volumes of customers and a need to unify their marketing channels to improve personalization, upsell, cross-sell and retention strategies.
As Klin points out “The previous incarnations of BlueVenn’s solutions, such as Viper and blueANALYZER, were revolutionary at the dawn of multichannel marketing. However, we knew we had to launch BlueVenn because the consumer buying journey has evolved and become less predictable, but marketers are still stuck in old linear campaign mindsets and using technology that hasn’t evolved either.”
BlueVenn’s acknowledgement by MarTech Breakthrough for its campaign management capabilities is recognition of the fact that BlueVenn triggers other marketing platforms from within the tool. This means marketers don’t have to replace their existing marketing platforms, but simply use BlueVenn as the hub that automates all their campaign channels from one place to create a more consistent and omnichannel approach to marketing.
James Johnson, manager director of MarTech Breakthrough says, “One of the main issues in MarTech currently is that the centralization of marketing data and personalization of campaigns can be incredibly complex. BlueVenn is leading the charge in solving this issue with their robust Customer Data Platform, helping companies unify their customer data, integrated with all of their marketing systems. We are pleased to recognize BlueVenn for their work in this area with our 2018 MarTech Breakthrough Award for Best Overall Marketing Campaign Management Solution.”
The BlueVenn Customer Data Platform unifies all your marketing data to create the Golden Record and achieve the elusive Single Customer View. Moreover, with powerful analytics, predictive insights and a full suite of omnichannel marketing automation and personalization capabilities, it provides everything the modern-day marketer needs to improve customer experiences and create 1-to-1 customer experiences.
With 400 clients and 20 years of experience creating data-driven marketing technology solutions for some of the largest B2C and B2B organizations in the world, the BlueVenn Customer Data Platform is at the forefront of an omnichannel revolution, redefining how marketers interact with their customers. To discover more, go to http://www.bluevenn.com
About MarTech Breakthrough
Part of the Tech Breakthrough Awards, the MarTech Breakthrough Awards honors excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provides a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit http://martechbreakthrough.com/