- Automation and analytics software provider announces next generation of its digital marketing suite, the BlueVenn platform
- Platform offers a leading Single Customer View and the ability to apply customer insight across multiple unrelated campaigns in real-time
9th September 2016, LONDON: International marketing technology company, BlueVenn, today announces the launch of its new, self-titled flagship marketing platform, BlueVenn. BlueVenn is a powerful tool for identifying, segmenting, understanding and engaging with customers. Linking all offline and online data and channels, BlueVenn offers marketers an easy-to-use visual interface, a true Single Customer View, ‘Train-of-Thought’ analytics, and the ability to execute real-time, omnichannel customer journeys.
At the heart of this new platform lies BlueVenn’s newly-developed ‘cross-journey communication’ function. This allows marketers to automatically analyze and tag customer profiles and behaviors as they develop in a customer journey, providing never-before-seen levels of analytics and actionable insight across an infinite number of marketing campaigns. Cross-journey communication can not only ensure a more closely optimized customer experience, but also true, responsive multi-channel automation and real-time personalization.
Anthony Botibol, Marketing Director at BlueVenn, commented:
Alongside the difficulty of achieving an actionable Single Customer View, marketers have traditionally suffered from a ‘siloing’ of their marketing efforts.
With so many campaigns, channels and digital touchpoints, managing the customer journey has become akin to air traffic control for marketing departments. Uniquely, BlueVenn’s customer journey engine gives a holistic view of customer data, letting one customer journey inform another, effectively altering the terrain for the customer as they go. This, along with BlueVenn’s powerful segmentation and analysis capabilities, gives everyday marketers the power to automate and action deep-dive analytics with the dexterity of a full-time data scientist.
With nearly two decades of experience in marketing automation and customer analytics, BlueVenn’s solutions have helped over 400 clients across the world, including renowned brands such as Lego, Subaru, AXA, Lastminute.com and The White Company.
The new BlueVenn platform is available in four editions based on business size and individual marketing requirements. To request a demo or to find out more, visit www.bluevenn.com
BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modeling, reporting and email communications through the BlueVenn Marketing Platform. Combined with years of experience building Single Customer View databases for some of the largest B2C organizations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.
BlueVenn’s clients have included Sony, Next, Subaru, The Washington Post, Gannett, The American Automobile Association, Lego, Liverpool Victoria, BetFred, lastminute.com and SunLife.
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